Digital Marketing Manager (Ottawa - On-Site)

Tech Insights; Ottawa; On-site; CAD 73,000 - 82,000; Full time

Job summary

A technology company in Ottawa is seeking a Digital Marketing Manager to drive awareness and engagement through multi-channel campaigns. The role involves content creation, SEO/SEM optimization, and performance analytics. Ideal candidates will have 4-5 years of B2B digital marketing experience and strong skills with tools like Salesforce and Google Suite. Competitive pay and benefits are offered, alongside opportunities for professional development.

Benefits

Competitive pay and generous benefits

Flexible vacation policy

Annual fitness reimbursement

Professional and career development opportunities

Qualifications

• 4-5 years of hands-on digital marketing experience in B2B markets.
• Advanced proficiency with multiple digital marketing tools.
• Strong SEO/SEM knowledge with experience in keyword search and performance monitoring.

Responsibilities

• Develop, edit, and manage compelling content across multiple channels.
• Monitor SEO performance to improve search rankings.
• Track and analyze marketing metrics across channels.

Skills

Content Creation

SEO/SEM Optimization

Email Marketing

Social Media Strategy

Performance Analytics

Education

Bachelor's degree in Marketing, Digital Marketing, Communications, or related field

Tools

Drupal

Salesforce

Pardot

Google Suite

Adobe Suite

Canva

Job description

OUR STORY

TechInsights is the information platform for the semiconductor industry.

Regarded as the most trusted source of actionable, in-depth intelligence related to semiconductor innovation and surrounding markets, TechInsights’ content informs decision makers and professionals whose success depends on accurate knowledge of the semiconductor industry—past, present, or future.

Over 650 companies and 125,000 users access the TechInsights Platform, the world’s largest vertically integrated collection of unmatched reverse engineering, teardown, and market analysis in the semiconductor industry. This collection includes detailed circuit analysis, imagery, semiconductor process flows, device teardowns, illustrations, costing and pricing information, forecasts, market analysis, and expert commentary. TechInsights’ customers include the most successful technology companies who rely on TechInsights’ analysis to make informed business, design, and product decisions faster and with greater confidence. For more information, visit www.techinsights.com.

THE OPPORTUNITY

The Digital Marketing Manager is responsible for planning, executing, and optimizing multi-channel digital marketing campaigns that drive awareness, engagement, and lead generation. This role combines strategic thinking with hands-on execution across channels such as email, paid media, social, and web. The Digital Marketing Manager works closely with content, product marketing, and sales teams to align digital campaigns with company objectives and ensure measurable business impact.

WHAT YOU WILL DO

• Content Creation & Management: Develop, edit, and manage compelling content across multiple channels including social media, blogs, newsletters, and website pages to drive engagement and brand awareness.
• SEO/SEM Optimization: Conduct keyword search, optimize website content, and monitor SEO performance to improve search rankings.
• Email Marketing: Build and execute email campaigns with segmentation strategies while tracking performance metrics.
• Social Media Strategy: Develop platform strategies, engage online communities, and analyze metrics to optimize performance.
• Cross-Functional Collaboration: Partner with sales, product, and other teams to align marketing strategies with business objectives.
• Visual Content Coordination: Collaborate with creative teams to develop multimedia content for digital campaigns.
• Performance Analytics: Track and analyze marketing metrics across channels to optimize campaigns and demonstrate ROI.
• Vendor Management: Coordinate with external agencies and vendors to enhance marketing capabilities.
• Team Development: Train team members on digital marketing tools, design implementations, and best practices.
• Innovation & Trends: Stay current with digital marketing trends and experiment with new tools and strategies.

WHO YOU ARE

• Bachelor's degree in Marketing, Digital Marketing, Communications, or related field
• 4-5 years of hands-on digital marketing experience in B2B markets with demonstrable results in content creation, SEO/SEM optimization, and multi-channel campaign management
• Advanced proficiency with Drupal, Salesforce, Pardot, Google Suite, Adobe Suite, Canva and similar tools
• Ability to develop comprehensive digital marketing strategies aligned with business objectives
• Strong SEO/SEM knowledge with experience in keyword search, on-page optimization, and performance monitoring.
• Email marketing expertise including list segmentation, automation workflows, A/B testing, and performance analytics.
• Excellent written and verbal communication skills.
• Agility in adapting campaigns based on performance data and market changes.
• Training and mentorship abilities to develop team members and share knowledge of latest digital marketing tools and implementations.
• Creative problem-solving approach with willingness to experiment with new tools, strategies, and innovative marketing solutions.
• Ability to create compelling, engaging content across multiple formats and platforms.
• Cross-functional collaboration skills with experience coordinating between sales, product management, and other teams.

As part of the recruitment process for this position, you will be required to submit your latest citizenship and/or permanent residency information. This information will be used to comply with U.S. Export Control Laws and Regulations.

WHY WORK WITH US

• High growth company driven by high performance
• Competitive pay and generous benefits (medical, dental, vision, wellness, RRSP/401K Matching)
• Estimated salary: $73,000 - $81,600 CAD
• Flexible vacation policy
• Annual fitness reimbursement
• Bring your own device program
• Strong sense of camaraderie, mutual respect, and shared goals among colleagues
• Support for community through charitable alliances
• Professional and career development opportunities
• Wellness resources and support from management

Technology knows no bounds, and neither does TechInsights. Bringing together talented humans from different perspectives, backgrounds and abilities is something we take seriously. We’re committed to building an inclusive environment that welcomes you to be your authentic self and allows us to push past the boundaries together.

TechInsights is committed to meeting the needs of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

As part of any recruitment process, TechInsights collects and processes personal data relating to job applicants. We are committed to being transparent about how we collect and use that data and to meeting our data protection obligations. Our Privacy policy can be referenced here: https://www.techinsights.com/privacy-policy