Product Marketing Manager

Versaterm; Vancouver; On-site; CAD 80,000 - 120,000; Full time

Job summary

A global public safety solutions firm in Metro Vancouver is looking for a Product Marketing Manager to shape go-to-market strategies and enhance product adoption. The ideal candidate will have over 10 years of experience in product marketing, preferably within B2B SaaS, and will be responsible for developing multi-channel marketing campaigns, analyzing performance metrics, and ensuring brand consistency across all functions. This role offers the opportunity to impact community safety significantly.

Qualifications

• 10+ years of experience in product marketing, preferably in B2B SaaS or technology sectors.
• Proven success in launching and scaling marketing campaigns that drive measurable business outcomes.
• Strong project management skills and ability to juggle multiple priorities.

Responsibilities

• Shape go-to-market strategies and drive product adoption.
• Lead integrated marketing programs focused on account-based marketing.
• Monitor campaign performance and provide actionable insights.

Skills

Product marketing

Demand generation

Communication skills

Project management

Collaboration skills

Education

Bachelor’s degree in business or marketing

Tools

Salesforce

Pardot

Marketo

Adobe Creative Suite

Job description

Versaterm is a global public safety solutions company helping agencies transform how they serve their communities. Since 1977, we’ve been building an ecosystem of intuitive tools designed for public safety agencies, forensic labs, court systems, schools and other institutions. Through purposeful integrations and a selective growth strategy, we focus on improving workflows to help our customers achieve more efficient operations, better service and more just outcomes.

Our teams are driven by innovation, expertise and an unwavering commitment to customer success. As we continue to grow and expand our ecosystem, you’ll have the opportunity to contribute to solutions that enhance community safety and transform the future of public safety technology. If you’re passionate about making a meaningful difference, we’d love to hear from you.

The Role

As aProduct Marketing Manager, you will play a pivotal role in shaping go-to-market strategies, driving product adoption and influencing revenue growth. You’ll lead the development of compelling product positioning and messaging, orchestrate cross-functional initiatives and serve as a strategic partner to Sales, Product and Customer Success teams. This role demands a blend of strategic thinking, market insight, and executional excellence to deliver high-impact marketing programs across channels.

You will own the end-to-end lifecycle of marketing campaigns, from ideation to performance analysis, leveraging both account-based and traditional marketing approaches. You’ll also be responsible for creating solution-specific content, enabling sales teams and ensuring brand consistency across all touchpoints. As a subject matter expert, you’ll stay ahead of industry trends and translate insights into actionable strategies that elevate our market presence.

What You Do

Strategic Positioning & Messaging

• Develop differentiated product positioning and messaging frameworks that resonate with target audiences and support business growth across verticals

Cross-Functional Leadership

• Partner closely with Product, Sales, Events and Operations to align marketing initiatives with business priorities and product roadmaps

Campaign Ownership

• Lead the design and execution of integrated, multi-channel marketing programs, with a focus on account-based marketing initiatives that align with sales to accelerate growth within target accounts
• Develop and implement retention marketing programs to increase customer engagement, adoption and lifetime value
• Create high-impact content, including sales enablement tools, thought leadership assets, presentations and content tailored to buyer personas and stages of the funnel
• Collaborate with Sales Enablement to deliver playbooks, competitive intelligence and customer stories that empower revenue teams

Brand Stewardship

• Ensure consistent brand representation across all marketing assets, events and customer communications

Performance Analytics

• Monitor campaign performance, analyze KPIs and ROI, and provide actionable insights to improve marketing effectiveness
• Stay informed on industry trends, competitor movements and customer needs to inform product positioning and marketing strategy

Thought Leadership

• Represent the voice of the product in internal and external forums, contributing to webinars, events and customer engagements

What You’ll Bring

• 10 + years of experience in product marketing, preferably in B2B SaaS or technology sectors; experience in the public safety industry is a strong plus
• Proven success in launching and scaling marketing campaigns that drive measurable business outcomes
• Deep understanding of demand generation, buyer journeys and ABM strategies
• Exceptional storytelling and communication skills, with the ability to simplify complex concepts
• Strong project management skills and ability to juggle multiple priorities in a fast-paced environment
• Strategic thinker with a data-driven mindset and a bias for action
• Collaborative team player with experience influencing cross-functional stakeholders
• Proficiency in CRM, CMS and marketing automation platforms (Salesforce, Pardot/MCAE, Marketo preferred)
• Familiarity with Adobe Creative Suite and Microsoft Office tools
• Bachelor’s degree in business or marketing

Versaterm is committed to building and supporting inclusion, diversity, and equity, and sustaining a barrier-free environment. Accommodations are available, on request, throughout all aspects of the selection process. For detailed information on our accessibility policies, please contact [e-mail].