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Digital Marketing Specialist

Periphery Digital

Vancouver
Remote
CAD 60,000 - 80,000
Today
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Digital Marketing Specialist
Periphery Digital
Vancouver
Remote
CAD 60,000 - 80,000
Full time
Yesterday
Be an early applicant

Job summary

A digital marketing agency in Vancouver is seeking a full-time Digital Marketing Specialist to develop and implement digital strategies, manage PPC campaigns, and analyze performance data. The ideal candidate has a minimum of 3 years of experience in digital advertising and strong skills in Google Analytics. This remote-first position offers a competitive compensation package along with various benefits including paid time off and wellness credits.

Benefits

Paid Time Off
Remote-First Flexibility
Wellness Credit
Team Bonding Credit
Referral Bonus

Qualifications

  • Minimum 3 years experience in digital advertising.
  • Proven experience in digital marketing and campaign management.
  • Strong understanding of digital advertising strategies.

Responsibilities

  • Develop and implement comprehensive digital marketing strategies.
  • Manage PPC and paid media campaigns across platforms.
  • Deliver detailed reports on campaign performance.

Skills

Digital advertising experience
Google Analytics 4
PPC Management
SEO understanding
Excellent communication skills

Tools

Google Ads
Meta Ads
Google Tag Manager
Zapier
Job description
Overview

Periphery Digital Inc. is a fast-paced, multilingual digital marketing and advertising agency based in Vancouver, Canada. Specializing in multi-language digital strategy and execution, we offer services including paid media strategies to drive leads and conversions and the use of multilingual content and digital assets to optimize reach and growth. We are proud to be certified as a Great Place to Work.

Responsibilities
Campaign Execution
  • Develop and implement comprehensive digital marketing strategies.
  • Manage PPC and paid media campaigns across platforms like Google Ads, Meta Ads, and more.
  • Conduct keyword research and expand our reach.
  • Craft compelling ad copies aligned with key messaging.
  • Address client queries and update campaigns promptly.
Account Management
  • Take full ownership of campaign performance.
  • Optimize campaigns by analyzing data and testing hypotheses.
  • Deliver detailed reports on campaign performance, providing insights and actionable recommendations.
  • Conduct competitive analysis and explore new growth opportunities.
Ads Operations
  • Set up and manage accounts and analytics on platforms such as Meta, Google Ads, and Google Analytics.
  • Utilize tools like Google Tag Manager and Facebook Pixel for efficient tracking.
  • Create and maintain reporting dashboards using Google Looker Studio and SuperMetrics.
  • Ensure seamless data integration between CRM systems and marketing platforms using Zapier.
  • Monitor, troubleshoot, and optimize conversion goals and retargeting efforts.
Team Collaboration
  • Collaborate with project managers, account teams, and other stakeholders to craft innovative growth strategies.
  • Engage regularly with clients, providing updates and ensuring satisfaction.
  • Stay abreast of the latest digital tools and trends to enhance marketing efforts.
AI & Automation
  • Leverage AI-driven tools (e.g., ChatGPT/Claude for copy variants, Google Performance Max smart bidding, predictive-analytics platforms) to automate keyword research, budget optimisation, creative testing, and reporting.
  • Continuously evaluate emerging AI solutions to improve efficiency, accuracy, and campaign ROI.
  • Perform other related duties as required.
Qualifications
  • Minimum 3 yrs experience digital advertising
  • Proven experience in digital marketing and campaign management.
  • Strong understanding of Google Analytics 4, PPC, SEO, and digital advertising strategies.
  • Excellent communication, analytical, and organizational skills.
  • Ability to work independently and in a team environment.
Our Benefits
  • Paid Time Off: Paid time off increasing with tenure. Includes a paid holiday for your birthday.
  • Extra Long Weekends: Receive an extra paid day off for each statutory holiday, creating a 4-day weekend. If the holiday falls on a Friday or Saturday, take the adjacent business day off for a longer break.
  • Extended Paid Holiday Break: Enjoy paid time off from Christmas Eve through New Year’s to relax and recharge.
  • Wellness Credit: Support your health and well-being with a benefit that grows over time, reaching up to $500 annually.
  • Team Bonding Credit: Strengthen connections through engaging team activities that foster collaboration and community.
  • Meal & Digital Credits: Receive credits for team meals, phone bills, and internet bills to support productivity.
  • MatterApp Rewards: Earn redeemable coins for recognition of outstanding work, attributes, and contributions.
  • Remote-First Flexibility: Work remotely (for most roles) with home office support for productivity and comfort.
  • Referral Bonus: Earn rewards for referring excellent colleagues.

Periphery Digital Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Full-Time, Remote
Location: LATAM
Budget: CAD$1800 - CAD$2500/month

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* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.

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