Senior Product Manager (SEO) - Canada

NerdWallet; Remote; CAD 100,000 - 130,000; Full time

Job summary

A financial technology firm is seeking a Senior Product Manager for SEO to defend and grow their organic audience. This role involves collaborating with cross-functional partners, conducting market analysis, and launching product features that enhance user engagement. Candidates should have over 7 years in product management, ideally in fintech, along with 2 years in an SEO growth role. This position is remote and open to applicants across Canada (excluding Quebec).

Benefits

Monthly Healthcare Stipend

Paid sabbatical

Monthly Wellness Stipend

Work from home equipment stipend

RRSP with 4% match

Qualifications

• 7+ years in product management, preferably in fintech or consumer finance.
• 2+ years in an SEO growth role.
• Exceptional communication and collaboration skills.

Responsibilities

• Own product strategy and roadmap for SEO.
• Launch and optimize experiences that improve customer outcomes.
• Conduct market analysis to inform strategy.

Skills

SEO experience

Product management

Data analytics

Collaboration skills

Job description

At NerdWallet, we’re on a mission to bring clarity to all of life’s financial decisions and every great mission needs a team of exceptional Nerds. We’ve built an inclusive, flexible, and candid culture where you’re empowered to grow, take smart risks, and be unapologetically yourself (cape optional). Whether remote or in-office, we support how you thrive best. We invest in your well-being, development, and ability to make an impact because when one Nerd levels up, we all do.

Organic traffic and search engine optimization are foundational elements that have contributed to NerdWallet’s success. As the Senior Product Manager for SEO you will be responsible for defending and growing our organic audience by building, testing, and optimizing on‑site SEO features that ensure our content reaches our target audience. You’ll drive strategy and execution, shaping the end‑to‑end user experience and making a tangible impact on millions of consumers navigating key financial decisions. You should be passionate about delivering meaningful, intuitive, and user‑friendly product experiences that empower people to make confident financial choices.

You’ll combine strategic vision with hands‑on execution, collaborating with cross‑functional partners to integrate robust solutions that enhance our ecosystem. The ideal candidate has a strong background in fintech, consumer finance, or growth‑focused product management, proven SEO experience and thrives in a fast‑paced environment where experimentation and innovation drive measurable results. You’ll continuously monitor product performance metrics to optimize user engagement, conversion, and long‑term value, ensuring that every enhancement moves both the customer and the business forward.

This role reports to the Director, Engineering for the SEO Team.

Where you can make an impact:

• Own Product Strategy: Lead the end to end vision and roadmap, partnering with data, design, engineering and marketing to drive growth across organic funnels.

• Accelerate Growth: Launch and optimize experiences that improve customer outcomes and scale the business.

• Leverage Market Insights: Conduct thorough market analysis and user research to identify opportunities, inform strategy and guide product decisions.

• Champion Consumer‑Centric Innovation: Deeply understand consumer behaviors and needs to deliver personalized high‑impact product experiences.

• Drive Execution: Partner cross functionally to deliver new features and product enhancements on time and with measurable impact.

• Optimize Performance: Use data, A/B testing and experimentation to improve engagement, conversion and retention.

• Advocate for the Customer: Keep user needs and outcomes at the heart of every decision.

• Mentor and Collaborate: Support junior PMs, fostering growth, inclusion and shared success.

Experience:

• 7+ years in product management position, preferably within fintech, consumer finance, or a related domain

• 2+ years experience in an SEO growth role

• Proven success in managing and launching impactful product initiatives ideally within fintech

• Experience scaling products in fast‑growing businesses - balancing quick wins with long‑term investments

• Skilled in leveraging data analytics tools and methodologies to inform decision‑making

• Familiarity with A/B testing, user research techniques and data driven product development

• Ability to work closely with engineering teams and technical workflows

• Exceptional communication and collaboration skills, with the ability to influence both technical and non‑technical stakeholders without direct authority

Where:

• This is a remote position and a person can be located anywhere in Canada (with the exception of Quebec).

• NerdWallet is proud to be a remote‑first company! We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.

What we offer:

Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)

• Monthly Healthcare Stipend

• Rejuvenation Policy – Vacation Time Off + You will receive the official public holidays in your province

• Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests

• Monthly Wellness Stipend, Wifi Stipend, and Cell Phone Stipend

• Work from home equipment stipend

Have Some Fun! (Nerds are fun, too)

• Nerd‑led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities

• Hackathons and team events across all teams and departments

• Company‑wide events like NerdLove (employee appreciation) and our annual Charity Auction

Plan for your future (And when you retire on your island, remember the little people)

• RRSP with a 4% match. Eligible one month after hire.

• Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar

NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. We prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law, so all qualified applicants will receive consideration for employment.