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Resumo da oferta
A leading company in marketing is seeking a Product Manager to prepare and execute marketing strategies aimed at achieving business targets. The ideal candidate will have an MBA from a premier institute, experience in FMCG product management, and a clear understanding of market research and marketing mix development. Strong analytical skills and experience in both primary and secondary sales analysis are essential.
Qualificações
- 3 years of FMCG Product Management Experience.
- Experience in developing marketing mix elements.
Responsabilidades
- Prepare and execute marketing and brand building strategy.
- Perform market research and analysis.
- Ensure achievement of top line and bottom line targets.
Conhecimentos
Formação académica
Product Manager
Sr. Marketing Manager
Marketing
MBA - Essential from a Premier institute.
University Degree
3 Years of FMCG Product Management Experience
Dubai UAE
Hair Care
To prepare and execute marketing and brand building strategy and to attain given top line and bottom line targets through development of requisite marketing mix.
To perform Market research and analysis.
- To ensure achievement of top line and bottom line targets through providing marketing planning support and execution.
- To ensuring optimal utilization of resources of Market research agencies Advertising agencies Media Agencies.
- To identify research needs evaluate Market Research proposals and to implement and control necessary actions emanating out of research.
- To do both primary and secondary sales analysis.
- To do Competition / consumer Media and Profitability tracking.
- To formulate long term and short term strategy objectives and prepare incremental plans for marketing and brand building and to execute those plans.
- To ensure development and implementation of marketing mix elements in line with Business/ Marketing Plans. The elements would include:
- Communication Strategy (including advertising)
- Promotional Plan (Consumer Promo Trade Promo Merchandising and other visibility initiatives)
- Media Planning
- Packaging
- Pricing Decisions
- Product Development
* O salário de referência é obtido com base em objetivos de salário para líderes de mercado de cada segmento de setor. Serve como orientação para ajudar os utilizadores Premium na avaliação de ofertas de emprego e na negociação de salários. O salário de referência não é indicado diretamente pela empresa e pode ser significativamente superior ou inferior.