Growth Marketing Manager

Justlife Home Services; Dubai; On-site; AED 120,000 - 160,000; Full time

Job summary

A leading home services company in Dubai is seeking a Growth Marketing Manager to drive sustainable growth through performance excellence and strong leadership. You will be responsible for demand generation, managing large media budgets, and collaborating with cross-functional teams to optimize performance across multiple markets. This role requires over 8 years of experience in growth marketing, with a proven track record in managing performance channels such as Meta and Google. Join us and be part of our ambitious journey!

Benefits

Extra vacation on your birthday

Free Justlife credits

Team building activities

Qualifications

• 8+ years of experience in performance or growth marketing with business ownership.
• Proven ability to manage large paid media budgets.
• Strong understanding of incrementality and user-level economics.

Responsibilities

• Lead performance marketing strategies for growth and retention.
• Collaborate with cross-functional teams for business growth.
• Optimize marketing campaigns based on user data and analysis.

Skills

Growth marketing

Performance marketing

Team leadership

Stakeholder management

Budget management

Tools

Meta

Google

TikTok

Snapchat

Job description

Justlife is rocking the region with its beautifully designed home services app and looking for brilliant minds and skilled professionals who can think outside the box and have a limitless ambition.

Do you envision shaping the future of all home services in one of the fast‑growing tech startups based in Dubai?

Come onboard and dedicate yourself to becoming #everydaybetter!

Take over a key role as a Growth Marketing Manager in the Marketing department and be a part of this exciting adventure of never‑ending growth and success.

We are hiring a second Growth Marketing Manager to co‑own growth alongside an existing peer. This role carries equal ownership across markets, channels, and outcomes, with a clear mandate: drive incremental, sustainable growth through performance excellence, AI‑enabled systems, and strong cross‑functional leadership.

As Growth Marketing Manager you will report to the VP of Marketing and act as a business owner for demand generation, with full accountability for incrementality, user‑level value creation, and long‑term growth impact.

You will lead senior performance teams, manage large media budgets, and partner closely with Business Development, Supply, Product, Data, and CRM teams to unlock service‑level growth across multiple markets.

Growth & Incrementality Ownership

• Co‑own acquisition and retention strategy across priority markets and verticals
• Own core business outcomes including incrementality, CAC, LTV, payback period, cohort performance, and NMV per user
• Design and operate incrementality frameworks, including holdout tests, lift measurement, and cannibalization controls
• Make informed decisions on what to scale, throttle, or stop as marginal returns decline

User‑Level Economics & Value Creation

• Optimize growth based on user lifetime value, not just channel efficiency
• Connect acquisition performance with repeat usage, service mix, and retention
• Use cohort and user‑level analysis to guide budget allocation and channel strategy
• Partner with CRM and lifecycle teams to drive long‑term value per user

Performance Channels & Experimentation

• Lead paid performance channels across Meta, Google, TikTok, Snapchat, and new scalable platforms
• Build and execute a structured experimentation roadmap across the full funnel
• Drive app‑first growth from install to repeat booking
• Ensure experimentation focuses on business impact, not vanity metrics

AI, Automation & Decision Systems

• Lead AI and automation initiatives across bidding, budget allocation, and creative testing
• Design AI‑driven decision loops with clear guardrails and performance thresholds
• Balance automation with human judgment to avoid over‑scaling and signal degradation
• Partner with Product and Data teams to embed AI into daily performance operations

Analytics, Reporting & Attribution

• Build scalable reporting and decision‑making systems using analytics and BI tools
• Partner with Product and Data on attribution models, funnel diagnostics, and measurement strategy
• Move the organization away from ROAS‑only thinking toward true value measurement

Leadership & Cross‑Functional Ownership

• Act as the primary performance marketing counterpart to Business Development and Supply teams
• Run weekly growth syncs to align demand generation with service availability and expansion plans
• Translate performance insights into clear executive‑level narratives
• Challenge assumptions and push back with data when required

People Leadership

• Hire, lead, and develop a high‑performing senior performance marketing team
• Set clear KPIs, review performance regularly, and course‑correct quickly
• Build a team that can operate autonomously at scale

What Success Looks Like (12 months)

• Measurable improvement in incremental NMV per user across markets
• Clear visibility into true channel contribution beyond attribution bias
• Faster payback while protecting retention and service quality
• AI‑enabled performance systems operating with defined guardrails
• A strong, senior team that does not depend on you for execution
• High trust from leadership in your decisions and trade‑offs

What We Are Looking For

• 8+ years of experience in performance or growth marketing with end‑to‑end business ownership
• Proven experience managing large paid media budgets in app‑first or marketplace businesses
• Strong understanding of incrementality, CAC:LTV, payback, and cohort economics
• Hands‑on expertise with major performance platforms (Meta, Google, TikTok, Snapchat)
• Practical experience using AI and automation in performance marketing workflows
• Strong experimentation mindset grounded in business impact
• Experience working closely with Product, Data, Business Development, and Supply teams
• Strong stakeholder management and executive communication skills
• Proven people leadership and team development experience
• Startup or scale‑up experience preferred

PERKS OF BEING A PART of JUSTLIFE

• One‑day extra vacation on your birthday with our JustHoliday!
• Free Justlife credits so you can enjoy our own services.
• Work reality escapes opportunities through team‑building games, challenges, and many more activities.

We improve you

• Working with a great team and entrepreneurial spirit.
• Continuous learning with mentorship, coaching, on‑the‑job, and internal‑external training.
• Never‑ending growth and fast career development and internal career opportunities.
• A fair and objective Performance Management System.

We recognize you

• Ignition of the hero in you through our “JustHeroes” Reward and Recognition Program.
• Availability of company discounts and gift vouchers.
• A bonus for every successful Employee Referral.

ABOUT US

At Justlife, we envision a life without any chores that keep from doing what you really want to.

Justlife is the region’s leading super app for home services. We connect individual needs with on‑demand services, through our innovative marketplace platform.

We helped digitalize the cleaning service industry in UAE, back in 2015, and have been expanding our services from home cleaning alone to serving all our customer’s needs at home across the GCC. We now offer home cleaning, salon & spa at home, healthcare at home, maintenance & repairs, upholstery cleaning, pest control & disinfection, moving and packing, and car cleaning, and many more.

We built a network of thousands of trained professionals and served over 6 million sessions across UAE, KSA, Kuwait, Qatar and Oman. With a team of 200+ full‑timers and over 1000 service professionals, we pride ourselves in having created a culture that puts people first.

We promise our customers stellar service, our suppliers a valuable partner, our professionals a better life, and our employees a work environment where they can be their best versions of themselves.

Join the tribe and let’s become #everydaybetter, together!