Senior Marketing Manager jobs in United Arab Emirates

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Description:

Responsible for strengthening consumer KPI of the brands, develop brand activity, launch NPD’s as per plan

• Deliver topline and profit growth in line with company’s target
• Strengthen consumer KPI’s of the brands including top of mind awareness & usage/penetration
• Develop brand & activity plans in line with the brand strategy
• Close coordination with all departments (R&D, QAD, operations/production, technical, purchase, procurement) as per needs of the brands.
• Launch of NPD’s as per plan/need
• Expedite ATL+BTL Marketing campaigns as per brand plan/need
• Close coordination with sales and trade marketing to ensure availability and stock depth of brands in the market.
• Regular market visits of all DCs and Export Markets
• Identify opportunities for cost optimization, initiate timely price increases and monitor financials
• Ensure proper execution of core responsibilities & duties

• Timely conclusion of NPD projects
• Management of margins using cost reduction and co-ordination with sales team to drive execution of sales and marketing activities.

8+ years of experinece in marketing for FMCG industry.

MBA Marketing

Consumer Behavior B2B and B2C Marketing Research and Strategy Communications Development New Product Development Business Acumen Communicating effectively Self and Team Management Planning & Decision Making Customer Centricity Ownership & Result Orientation

Business Unit: IFFCO Beverage Solutions (4678)