Digital Marketing Manager

Advansoft; Dubai; On-site; AED 50,000 - 70,000; Full time

Job summary

A leading IT services company in Dubai is seeking an experienced Digital Marketing Manager to develop and implement marketing campaigns. You will enhance brand awareness and drive traffic, leveraging your SEO and content marketing expertise. The ideal candidate will possess strong analytical abilities and excellent communication skills. This role offers an opportunity to lead marketing initiatives in a fast-paced environment.

Qualifications

• Proven experience as a Digital Marketing Manager or similar role in IT services.
• Strong understanding of digital marketing channels, including SEO and PPC.
• Exceptional communication and collaboration skills.

Responsibilities

• Develop and execute digital marketing strategies.
• Manage and optimize SEO strategies.
• Analyze campaign performance using analytics tools.

Skills

SEO Expertise

Content Marketing

Data Analysis

Social Media Management

Email Marketing

Tools

Google Analytics

SEMrush

Email marketing software

Job description

We are seeking a highly motivated and experienced Digital Marketing Manager to join our dynamic team in the IT Services sector. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company's products and services. You will play a crucial role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads. This position requires a blend of creativity and analytical skills, as you will need to analyze data to inform marketing strategies and measure the effectiveness of campaigns.

As a Digital Marketing Manager, you will oversee the planning, development, and execution of digital marketing strategies that align with our business goals. You will collaborate with cross-functional teams to ensure a cohesive approach to marketing and ensure that all efforts are aligned with overall business objectives. Your expertise in SEO, content marketing, social media, and email marketing will be essential in driving engagement and conversion rates.

Responsibilities:

1. Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive traffic to the website.
2. Manage and optimize SEO strategies to improve organic search rankings and increase website visibility.
3. Oversee content creation and distribution across various digital platforms, ensuring alignment with brand messaging.
4. Analyze and report on the performance of digital marketing campaigns using analytics tools, providing insights for continuous improvement.
5. Coordinate social media marketing efforts, including content creation, scheduling, and community management.
6. Manage email marketing campaigns, including segmentation, automation, and performance tracking.
7. Collaborate with the sales team to develop lead generation strategies and nurture leads through the sales funnel.
8. Stay up-to-date with the latest digital marketing trends and technologies to ensure the company remains competitive.
9. Manage digital marketing budgets and allocate resources effectively to maximize ROI.
10. Train and mentor junior marketing team members, fostering a culture of continuous learning and improvement.

Preferred Candidate:

1. Proven experience as a Digital Marketing Manager or similar role in the IT services industry.
2. Strong understanding of digital marketing channels, including SEO, PPC, social media, and email marketing.
3. Excellent analytical skills with the ability to interpret data and make data-driven decisions.
4. Creative mindset with a passion for developing innovative marketing strategies.
5. Strong project management skills, with the ability to manage multiple projects and meet deadlines.
6. Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
7. Proficiency in digital marketing tools and platforms, including Google Analytics, SEMrush, and email marketing software.
8. Ability to adapt to a fast-paced environment and handle changing priorities.
9. Strong leadership skills, with experience in managing and mentoring a team.
10. Relevant certifications in digital marketing are a plus.

Skills

• SEO Expertise: A deep understanding of search engine optimization techniques, including keyword research, on-page and off-page SEO strategies, and link-building practices to enhance organic search visibility.
• Content Marketing: Proficient in creating and managing content that resonates with target audiences, optimizing it for search engines and social media to drive engagement and conversions.
• Data Analysis: Strong analytical skills to interpret marketing data, assess campaign performance, and derive actionable insights for future strategies.
• Social Media Management: Expertise in managing social media platforms, creating engaging content, and building online communities to strengthen brand presence.
• Email Marketing: Experience in designing and executing email marketing campaigns, including segmentation, A/B testing, and performance analysis to improve open and conversion rates.