Digital Marketing Manager

IFZA; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading business hub in Dubai is seeking a Digital Marketing Manager to craft and oversee all digital marketing strategies across platforms. This role requires a strong background in digital marketing, excellent communication skills, and a proficiency in SEO and analytics tools. The ideal candidate will also manage campaigns and provide leadership to the marketing team, ensuring alignment with brand objectives. Competitive benefits are offered.

Benefits

24 annual leave days

Annual flight home

Life insurance plan

Medical insurance plan

Bonus scheme

Exclusive discounts

Team building events

Opportunities for growth

Qualifications

• Strong background in SEO and paid social media campaigns.
• Experience in analyzing digital marketing metrics.
• Ability to perform A/B testing and multivariate experiments.

Responsibilities

• Plan and implement digital marketing campaigns.
• Oversee digital marketing aspects including email and display advertising.
• Analyze and enhance campaign performance metrics.

Skills

Full English proficiency

Excellent communication skills

Analytical skills

Digital marketing knowledge

Familiarity with Google Analytics

Experience with SEO strategies

Education

Relevant qualifications in Digital Marketing

Tools

MS Office

Ad serving tools

Job description

As a Digital Marketing Manager at IFZA, you will be responsible for crafting, implementing, and monitoring digital marketing strategies across all of IFZA’s digital platforms. We are looking for a candidate with a strong grasp of current marketing tools and strategies, who can lead integrated digital marketing campaigns from concept to execution.

Responsibilities

• Plan, implement, and monitor digital marketing campaigns across all digital platforms.
• Oversee all aspects of digital marketing including marketing database, email, and display advertising campaigns.
• Ensure digital content and visuals align with our marketing strategy, brand standards, and business objectives.
• Maintain up-to-date knowledge of trends, insights, and community engagement practices.
• Manage and enhance IFZA's social media presence.
• Analyze digital marketing metrics and evaluate campaign performance.
• Develop and manage budget for campaigns, providing regular financial reports.
• Liaise with agencies and vendors to support marketing strategies.
• Guide and support the digital marketing team with coaching and professional development.

Requirements

• Full English proficiency, additional languages are a plus.
• Excellent communication, interpersonal, and analytical skills.
• Proficient in MS Office and familiar with web analytics and ad serving tools (e.g., Google Analytics, Looker Studio).
• Strong background in digital marketing or advertising, with experience leading SEO, paid social media, and various marketing campaigns across channels (e.g., Google Ads, Meta, LinkedIn, TikTok, email).
• Ability to conduct A/B and multivariate experiments and adjust campaigns based on performance analysis.
• Demonstrated expertise in campaign performance analysis, including understanding of KPIs (e.g., CTR, CPA, ROAS, impressions, reach) and logical decision-making for optimization.
• Experience conducting technical SEO audits (e.g., site speed, Core Web Vitals, content), on-page and off-page SEO reviews, GEO optimization, keyword research, and competitor analysis.
• Familiarity with SEO and marketing tools for tracking, reporting, and optimization.
• Relevant qualifications in Digital Marketing or related fields are preferred.

Benefits

• 24 annual leave days
• Annual flight home
• Life insurance plan
• Medical insurance plan (with the option to upgrade at your own cost)
• Bonus scheme (in relevant departments)
• Access to exclusive Fazaa discounts (applicable in participating retail stores, food & beverage outlets, fitness clubs, cinemas, theme parks, clinics, and more)
• Invitations to participate in various company functions, staff events, and department team building events
• Opportunities to learn, develop and grow with the organization