Category Marketing Manager (Edible Oil)

Black Pearl; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading FMCG company in Dubai is seeking a Category Marketing Manager to manage categories through strategic marketing plans. The ideal candidate will possess a Bachelor's Degree in Marketing and have 3-5 years of experience in brand development, especially in edible oils or fats. Strong analytical, creative, and communication skills are essential for this role, which focuses on driving brand equity and awareness.

Qualifications

• Min 3-5 years experience in brand development in edible oils, fats, margarine, butter, or ghee.
• Ability to manage and allocate budgets.
• Experience with and understanding of market research.

Responsibilities

• Manage the categories through a well-developed marketing plan.
• Drive equity, awareness, and off-take for the categories.

Skills

Strong experience in brand management

Trade marketing and sales knowledge

Analytical skills

Creativity

Team working skills

Written and verbal communication skills

Time and project management skills

Strategic thinking

Education

Bachelor's Degree in Marketing

Job description

We are looking for a Category Marketing Manager to join our client’s team, a leading FMCG company in the UAE. You will be responsible for managing the categories efficiently through a well-developed marketing plan, leading to an increase in volume, value, and profitability. You will also be the right brand ambassador who drives equity, awareness, and off-take for the categories.

Qualifications

• A Bachelor’s Degree in Marketing
• Strong experience in brand management, marketing, preferably with trade marketing and sales knowledge in FMCG
• Min 3-5 years experienced in brand development edible oil /fats/margarine/butter/ghee
• Analytical skills and attention to detail
• Creativity and an ability to produce innovative and original ideas
• Team working skills
• The ability to manage and allocate budgets
• Written and verbal communication skills
• Experience with and an understanding of market research
• Time and project management skills, including the ability to work on multiple projects simultaneously
• An ability to think strategically and come up with campaigns