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Marketing Manager
Job summary
Join a dynamic hospitality brand that connects guests with authentic experiences. In this role, you'll lead the marketing and communications strategy, manage brand advertising, and execute impactful social media campaigns. You'll collaborate with various departments to enhance the hotel's offerings and maintain relationships with third-party agencies. With a focus on results, you'll strive for continuous improvement and contribute to the hotel's success. This is a fantastic opportunity to make a significant impact in a vibrant industry, where your creativity and strategic thinking will shine.
Qualifications
- Minimum of three years experience in a marketing role.
- Strong interest in current marketing concepts and techniques.
- Hotel experience is preferred.
Responsibilities
- Assist in developing and implementing the marketing strategy for the hotel.
- Manage brand advertising and marketing activities.
- Execute social media marketing strategies to support business goals.
Skills
Education
Company Description
Anantara is a luxury hospitality brand catering to modern travelers, connecting guests with authentic places, people, and stories through personalized experiences and heartfelt service. Our destinations range from pristine islands and tropical beaches to vibrant cities, tranquil deserts, and lush jungles, offering journeys filled with discovery.
KEY RESPONSIBILITIES
- Assist in developing and implementing the marketing and communications strategy for the hotel.
- Manage all brand advertising, marketing, creative, and media buying activities according to the direction of the DOM&C.
- Develop and oversee the hotel's CSR initiatives.
- Maintain relationships with third-party agencies in line with hotel requirements.
- Execute an effective social media marketing and communication strategy to support business goals.
- Identify sponsorship and promotional opportunities, and manage strategic alliances and partnerships.
- Collaborate with operational departments on F&B, Rooms, and Spa packages and promotions.
- Support the DOM&C in daily operations.
- Assist with key exhibitions and conferences involving stakeholders and owners.
- Coordinate photography for advertising, collateral, and PR between the hotel, agencies, and suppliers.
- Monitor industry trends and inform senior management of brand perception and potential issues.
- Meet regularly with Department Heads to ensure marketing requirements are met.
DRIVE FOR RESULTS
- Set high performance standards and pursue ambitious goals to compete with excellence.
- Strive for continuous improvement and take responsibility for achieving results despite obstacles.
- Work with the DOM&C to maximize exposure for hotel activities, functions, and promotions.
- Manage professional photoshoots and coordinate with departments.
ADMINISTRATION
- Maintain branded operational materials in line with brand standards.
- Provide monthly reports on online and print media campaigns.
- Manage the resort's image library.
- Ensure proper processing of orders and invoices.
- Assist in preparing monthly and annual reports for ownership and head office.
UNDERSTANDING THE BUSINESS
- Demonstrate interest and understanding of industry issues and business requirements.
- Identify competitors’ strengths and weaknesses.
- Establish and interpret KPIs to manage business performance, considering financial implications.
- Understand the operational aspects of the business to ensure success and profitability.
PROBLEM SOLVING AND DECISION MAKING
- Diagnose problems and analyze information thoroughly to guide decisions.
- Make logical, well-informed decisions based on critical information.
GENERAL
- Maintain departmental workflow.
- Participate in hotel activities as required.
- Understand and support Anantara’s marketing and communication programs.
#LI-MH1
QUALIFICATIONS AND REQUIREMENTS
- A university degree in Marketing, PR, Business, or related field.
- Minimum of three years experience in a marketing role.
- Excellent English communication skills.
- Strong interest in current marketing concepts, tactics, and techniques.
- Hotel experience is preferred.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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