UAE Marketing Manager

ADI Group; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

A financial services company in Dubai seeks a Marketing Manager to lead marketing strategies and ensure compliance with SCA regulations. The ideal candidate will possess strong analytical skills and a deep understanding of financial products. Responsibilities include implementing marketing strategies for retail traders and conducting thorough market research. A university degree and at least 3 years of experience in financial analysis or relevant fields are required, along with proficiency in digital marketing.

Qualifications

• Minimum 3 years of experience in financial analysis or relevant field.
• Excellent understanding of financial markets and trading products.
• Proficiency in digital marketing strategies.

Responsibilities

• Develop and implement marketing strategies for retail traders.
• Oversee compliant marketing of financial products.
• Conduct market research to understand retail customer needs.

Skills

Analytical skills

Written communication skills

Verbal communication skills

Digital marketing

Attention to detail

Education

University degree

Financial certifications (e.g. CFA, AFA)

Job description

Role Summary

We are currently seeking a dynamic Marketing Manager to lead marketing strategies and ensure compliance with Securities and Commodities Authority (SCA) regulations in offering CFDs to retail customers.

The ideal candidate will play a crucial role in promoting financial products evaluating client risk profiles and enhancing brand visibility. The position is based in Dubai office.

If you are a strategic problem‑solver with a passion for innovation, teamwork and a growth mindset, don’t miss out on this opportunity.

What Would Be Your Responsibilities

• Develop and implement marketing strategies focused on acquiring and retaining retail traders that align with SCA regulations and guidelines.
• Oversee the marketing of financial products ensuring that all marketing messages are accurate and compliant.
• Collect required information and data to assess clients’ capability and tendency to afford risks, creating detailed risk profiles.
• Conduct market research to understand retail customer needs, preferences and behaviours regarding CFD products.
• Design targeted promotional campaigns to enhance brand visibility, attract new retail customers and retain existing clients.
• Collaborate with compliance, legal and risk management teams to align marketing strategies with company policies.
• Analyse the performance of marketing activities and make recommendations for improvements.
• Create educational materials that explain CFD products, risks and trading strategies to promote customer understanding.
• Build and maintain relationships with external partners and represent the company at industry events and conferences.
• Prepare regular reports on marketing activities, consumer insights and regulatory updates for senior management.

What We Require From You

• Excellent understanding of financial markets and trading products, particularly CFDs.
• Strong analytical skills with the ability to interpret market data and consumer insights.
• Exceptional written and verbal communication skills with the ability to craft clear marketing materials.
• Proficiency in digital marketing strategies, including social media, email marketing and content marketing.
• Detail‑oriented with a strong focus on compliance and ethical marketing practices and the ability to work collaboratively in a fast‑paced environment.
• Please note that the candidate will need to be able to pass the UAE SCA Professional Exams for Promotion Manager before being finalized for the role (for more details see: if they are unable to pass SCA accreditation, any offer will be withdrawn automatically and the company will not be required to make any restitution to the candidate).
• A university degree with a minimum of 3 years of experience in financial analysis, financial markets, investment, wealth management or financial planning; or a diploma, certificate or lower with at least 7 years of experience in the same areas.
• Alternatively, at least 3 years of relevant experience in financial analysis or related fields along with any of the following certifications:
• Accredited Financial Analyst (AFA)
• Certified Investment Professional (CIP)
• Certificate in Quantitative Finance (CQF)
• Chartered Financial Analyst (CFA)
• Certified International Investment Analyst (CIIA)
• Financial Risk Manager (FRM)
• ICA Specialist Certificate in Conduct Risk