Email Marketing Manager jobs in United Arab Emirates
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Performance Marketing Manager
Job summary
A leading hospitality company is seeking a Performance Marketing Manager to drive digital strategy and execution across 12 markets. This role involves optimizing performance marketing campaigns, managing budgets, and collaborating with internal teams and creative agencies. Candidates should have over 7 years of experience in digital marketing, preferably in the e-commerce or F&B sectors, with regional MENA experience being highly valuable.
Qualifications
- 7+ years of experience in digital/performance marketing.
- 5+ years of cross-industry experience in e-commerce, retail, F&B, and consumer marketing.
- Regional experience across MENA markets.
Responsibilities
- Plan, develop, and optimize performance marketing campaigns across digital platforms.
- Manage and allocate digital marketing budgets efficiently.
- Build and maintain a comprehensive digital marketing calendar.
- Analyze campaign performance data to identify insights.
- Collaborate with creative agencies to produce compelling content.
- Lead pilot programs and implement new digital tools.
- Coordinate closely with internal teams for marketing strategy alignment.
- Manage external relationships with agencies.
Skills
Education
About the Role: KFC MENA is seeking a Performance Marketing Manager to lead digital strategy and execution across 12 dynamic markets. This role is responsible for driving digital performance across key online channels—including app, website, search, social, display, and video. You will work closely with leading agencies and internal teams to drive traffic, revenue, and engagement, ensuring the brand’s digital investments deliver strong business outcomes.
- Plan, develop, and optimize performance marketing campaigns across digital platforms to drive traffic, conversions, and revenue.
- Manage and allocate digital marketing budgets efficiently, maximizing ROAS, CPA, CPO, and overall ROI through data-led decisions.
- Build and maintain a comprehensive digital marketing calendar in coordination with internal stakeholders and external partners.
- Analyze campaign performance data to identify insights, trends, and optimization opportunities that enhance digital outcomes.
- Collaborate with creative agencies to produce compelling content and marketing assets that align with campaign objectives and brand standards.
- Lead pilot programs and implement new digital tools and technologies (e.g., Adobe Experience Platform, GA360, CDPs) to drive innovation and performance.
- Coordinate closely with internal teams including Product, Revenue Management, Digital Revenue, BI & Analytics, and Market Teams to align marketing strategy and execution.
- Manage external relationships with performance marketing and creative agencies to ensure effective campaign delivery and performance.
- Bachelor’s degree in Marketing or a related field; MBA is preferred
- 7+ years of experience in digital/performance marketing
- 5+ years of cross-industry experience in e-commerce, retail, F&B, and consumer marketing.
- Regional experience across MENA markets is highly valued
- Strong knowledge of platforms such as Google Ads, Meta Ads, TikTok Ads, Adjust, and Google Analytics
- Deep understanding of ecommerce KPIs and concepts (CPA, CLTV, CRM, cohorts, tracking, dashboards)
- Proven ability to manage and optimize performance marketing campaigns using data and analytics
- Skilled in customer segmentation, engagement, and retention strategies
- Excellent communication, project management, and organizational abilities
- Fluency in English; Arabic is an advantage
- Experience in F&B, retail, or QSR is a plus
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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