Digital Marketing Coordinator jobs in United Arab Emirates

Dubai Holding Entertainment offers an impressive range of destinations and attractions that enhance the appeal and competitiveness of Dubai as an international tourism and leisure hub, with the added value of the quality of the facilities and the high standards of training, supervision, and security.

Ain Dubai, the tallest observation wheel in the world, is the jewel of the Bluewaters extraordinary and one-of-a-kind experience and is set to offer a majestic new experiential perspective from the eye in the sky across Dubai’s mesmerizing skyline.

Global Village is one of the longest established tourist attractions in Dubai having opened its doors in 1997. It offers world-class cultural and family entertainment, featuring 26 international pavilions and millions of visitors every season.

As the most recent attraction within Dubai Holding Entertainment, Dubai Parks and Resorts is the Middle East’s largest multi-themed leisure and entertainment destination comprising of three separate theme parks: MOTIONGATE Dubai, LEGOLAND Dubai and LEGOLAND Water Park.

Leading destinations and attractions by Dubai Holding Entertainment also include Coca-Cola Arena, the largest multipurpose indoor arena in the Middle East; Roxy Cinemas, a premiere theatre experience; and The Green Planet in City Walk, a destination that recreates a tropical forest and many more.

Dubai Holding Entertainment owns the largest radio network in the region. Arabian Radio Network (ARN) is the most dynamic multiplatform broadcaster in the UAE and is at the forefront of innovation. It provides advanced in-studio cameras, broadcasting on-air, online on smartphone apps and the Apple TV platform. ARN has ten radio stations, including Dubai Eye, Virgin Radio, Al Arabiya and Hit –reaching over 200 nationalities and 4 million listeners each week in seven languages.

Building on ARN’s commitment to embracing the future and being able to provide access to the best marketing platforms in the region, MPN by Dubai Holding Entertainment is a multimedia sales house, operating premium out-of-home assets, video production, event sponsorship and activations.

An opportunity has arisen for a to join as a Manager - Digital Marketing and Social Media - Dubai Holding Entertainment. The main duties and responsibilities of this role:

Digital Performance Marketing

1. Strategy Development & Execution: Design and implement digital marketing strategies across the entire funnel, aligning with business objectives and driving performance.
2. Campaign Management & Optimization: Oversee end-to-end digital campaign execution, including briefing, reporting, debriefing, and continuous optimization for improved results.
3. Budget & Resource Allocation: Manage the digital marketing budget to ensure optimal use of resources and high return on investment.
4. Team Leadership: Lead hiring, training, and development of the digital marketing team to foster growth and high performance.
5. Compliance & Innovation: Ensure GDPR compliance in all digital activities and stay updated on emerging technologies and trends to maintain a competitive advantage.

Social Media Management

1. Strategic Planning: Lead the development and execution of a robust social media strategy to build brand awareness and foster community engagement across platforms like Instagram, Facebook, TikTok, YouTube, and Snapchat.
2. Content Creation & Calendar Management: Collaborate with creative teams and agencies to curate engaging content and manage content calendars for consistency and impact.
3. Community & Influencer Engagement: Build and maintain strong relationships with followers, influencers, and brand advocates while managing customer interactions and reputational risks.
4. Campaign Execution: Plan and manage both organic and paid social media campaigns, including influencer partnerships, contests, and branded collaborations.
5. Monitoring & Optimisation: Track social media trends, monitor competitor activities, and analyse engagement data to refine strategy and identify opportunities for growth.

The ideal candidate for this position will have the following experience and qualifications:

• A Bachelor’s/Master’s degree in Marketing, Digital Media or equivalent professional qualification.
• 12+ years of experience in digital marketing and social media, with a minimum of 5 years in leadership roles.
• Proven success in managing performance marketing and social media functions, driving measurable customer growth and engagement.
• Extensive experience working with multiple brands, ideally within ecommerce, travel & tourism, banking and other tech-driven industries.
• Strong background in data-driven marketing, leveraging insights for strategy development and optimization.
• In-depth expertise in performance marketing channels, including Google Ads, Meta, TikTok, Programmatic Networks, Affiliate and Publisher platforms.

In the world of entertainment, Dubai Holding Entertainment is dedicated to nurturing the talents and well-being of our team members. Join our dynamic and diverse workforce to enjoy a comprehensive benefits package that includes competitive compensation, exciting career development opportunities, and a collaborative and creative work environment. We strongly believe in empowering our workforce, as they play a pivotal role in shaping unforgettable entertainment experiences for tomorrow. We are committed to attracting the brightest minds and nurturing the most innovative candidates who aspire to make a significant impact on the future of the entertainment industry in Dubai. At Dubai Holding Entertainment, we embrace equal opportunity and promote a discrimination-free environment where everyone's unique talents and contributions are celebrated. Join us in crafting a thrilling and extraordinary tomorrow in entertainment.