Role: Creative Manager
Location: Dubai
Industry: Automotive
Salary: 20 - 25,000 AED
Overview
The role will lead creative functions, managing visual, design, and content development across campaigns. The role requires a highly creative individual with strong leadership, brand storytelling skills, automotive/luxury brand experience, and the ability to translate business objectives into impactful creative campaigns across digital and traditional media.
Key Responsibilities
- Lead the development of all creative concepts, campaigns, and designs across brands
- Manage a team of designers, copywriters, animators, and content creators to ensure timely delivery of creative assets.
- Collaborate with the Advertising Manager and Social Media Manager to align creative output with strategy and channel requirements.
- Translate brand objectives into creative briefs, ensuring clarity, brand alignment, and campaign relevance.
- Oversee production of creative assets across digital, print, video, OOH, and experiential activations.
- Ensure consistency of brand identity, visual language, and tone across all communication materials.
- Collaborate with external agencies, production houses, and freelancers when required.
- Stay updated on creative, design, and advertising trends in the automotive, luxury, and mobility sectors.
- Present creative concepts and campaigns to senior stakeholders for approval.
- Oversee quality control of all creative output, ensuring it meets brand guidelines.
- Create concepts and theme for product launches, events, product display, activations etc.
- Mentor, coach, and inspire the creative team to deliver innovative and impactful work.
- Well verse with the adaptation requirements for digital and traditional marketing
- Able to work on various graphic designing tools and software’s to provide creative concepts
- Updated with the latest AI trends and able to utilize AI for the deliverables
Qualifications
- Bachelor’s degree in Graphic Design, Fine Arts, Advertising, Marketing or related field.
- 5–7 years of managerial experience as Creative Lead, preferably in an Advertising Agency or with an Automotive Brand.
- Proven ability to deliver creative concepts that drive sales, awareness, and engagement.
- Excellent management skills; able to lead, motivate, and develop a creative team.
- Strong portfolio showcasing multi-channel creative campaigns (digital, print, OOH, video, experiential).
- Work under pressure and able to manage deadlines by delivering high quality work
- Deep understanding of consumer behavior and creative storytelling in UAE automotive and luxury sectors.
- Always monitoring the competitor offers and latest industry trends
- Ability to manage multiple campaigns simultaneously under tight deadlines.
- Excellent communication, presentation, and stakeholder management skills.
- Preferably to have motion graphics, video direction, or photography oversight experience.
Technical Knowledge
- Design tools: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere) etc.
- Digital creative formats and specifications across social, display, video, and OOH.
- UX/UI basics for web and mobile creative adaptations.
- Understanding of SEO/SEM creative best practices (ad copy, display visuals, landing page UX).
- Creative production workflows (print, OOH, radio/TV, photography, video shoots).
- Familiarity with media formats, ad serving requirements, and campaign specs.
- Knowledge of creative testing (A/B testing, creative optimization techniques).
- Brand/OEM guideline compliance and UAE advertising regulations.
- Strong grasp of consumer journey, ensuring creative supports awareness, engagement, and conversion.
Must-Have
- Proven track record delivering impactful creative campaigns in UAE
- Experience across both digital and traditional media creative formats.
- Strong leadership and team management experience.
- Ability to balance creativity with commercial objectives.
- Excellent communication and presentation skills.
- Cultural awareness and understanding are strongly preferred.
- Proactive, solution-oriented mindset with attention to detail.
- Portfolio that demonstrates work with automotive, luxury, or high-value consumer brands.
- UAE Driver’s License.