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Senior Manager – Regional Marketing

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AED 275 000 - 349 000
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Senior Manager – Regional Marketing
Exinity
Dubai
Híbrido
AED 275.000 - 349.000
Tempo integral
Há 2 dias
Torna-te num dos primeiros candidatos

Resumo da oferta

A dynamic investment firm is seeking a Senior Manager – Regional Marketing, responsible for leading marketing strategies in the MENA region, primarily the UAE. The ideal candidate will have extensive experience in digital marketing, strong regional knowledge, and the ability to collaborate across functions to drive client acquisition and revenue growth. Candidates should be fluent in Arabic and English and have a proven record of delivering impactful marketing results. This role offers a hybrid working policy and comprehensive benefits.

Serviços

Hybrid Working Policy
Discretionary performance related bonus
Personalized Flex-Benefits
Wellbeing initiatives with self-development tools
Medical insurance for employee and dependents

Qualificações

  • Proven experience in a regional or digital marketing role focused on the MENA region.
  • Deep understanding of digital marketing strategies and tools.
  • Strong commercial mindset with measurable business impact.

Responsabilidades

  • Design marketing plans for the MENA region aligned with global objectives.
  • Drive lead generation, conversion, and revenue growth.
  • Optimize client onboarding journey using data and insights.
  • Collaborate with internal teams for go-to-market execution.
  • Share market insights and campaign performance with leadership.

Conhecimentos

Digital marketing
Cross-functional collaboration
Analytical skills
Fluency in Arabic
Fluency in English

Formação académica

BA degree or equivalent professional experience
Descrição da oferta de emprego
Company Description

At Exinity, we believe in the power of risk-driven investing to transform lives. Our mission is to empower individuals in rapidly developing economies worldwide with the guidance, tools, and market access they need to trade and invest confidently. We envision a future where every client becomes their own wealth manager, effortlessly creating investment strategies and making decisions on their own terms.

Our journey began with the dawn of online Forex trading, where Alpari, a pioneer of the MetaTrader platform, quickly expanded across emerging markets. In 2011, our sister brand, FXTM, joined the journey, further solidifying our global presence. Today, we're proud to serve over two million clients in 150 countries from regulated centers across four continents.

Exinity embodies energy and diversity, with offices spanning Europe, Asia, and Africa. We're always on the lookout for talented individuals who share our values and vision. Our commitment to "Freedom to Succeed" extends not only to our clients and partners but also to our team members. We provide opportunities for skill development, early responsibility, and a fulfilling career in a dynamic and rapidly growing company. Join us on this exciting journey toward financial empowerment and global impact.

Job Description
In a few sentences…

We are seeking a strategic and commercially minded Senior Manager – Regional Marketing to lead our marketing efforts across the MENA region, with a particular focus on the UAE. In this role, you will be responsible for developing and executing impactful marketing strategies that support client acquisition, improve onboarding, and drive regional growth.

This role requires a deep understanding of digital marketing, strong regional market knowledge, and the ability to work cross-functionally with a wide range of internal stakeholders. The ideal candidate will combine commercial acumen with creativity and data-driven decision making to optimize the end-to-end client journey.

Key Responsibilities

Regional Strategy & Execution : Design and implement targeted marketing plans for the MENA region, tailored to local customer needs and preferences—particularly in the UAE—while aligning with global brand and product objectives, identifying new opportunities to drive revenue growth and increase market share.

Commercial Focus : Ensure marketing initiatives contribute directly to commercial goals, including lead generation, conversion, and revenue growth. Collaborate closely with Sales, Product, and Partnerships teams to align on business priorities.

Onboarding Funnel Optimization : Partner with product, design, and marketing ops to improve the client onboarding journey. Use data and user insights to identify friction points and optimize conversion paths.

Cross-Functional Collaboration : Act as the marketing lead for the region, working closely with internal teams across Product, Payments, Compliance, Sales, and Partnerships to ensure alignment and efficiency in go-to-market execution.

Regional Advocacy : Act as the internal champion for the MENA region, providing recommendations, and updates to leadership and internal teams. You’ll share market insights, campaign performance, and recommendations to improve relevance and growth in the region.

Qualifications
Essential

Proven experience in a regional or digital marketing role focused on the MENA region, with strong knowledge of the UAE market.

Deep understanding of digital marketing strategies and tools across acquisition, CRM, and funnel optimization.

Commercial mindset, with a strong track record of delivering measurable business impact through marketing.

Strong cross-functional collaboration skills and the ability to align diverse teams behind shared regional goals.

Analytical approach with experience using data and insights to guide strategy and improve performance.

Excellent communication and stakeholder management skills.

Fluency in Arabic and English (written and spoken) is essential.

Desirable

Qualification (BA degree or equivalent professional experience).

Working experience within a Brokerage environment.

Additional Information
BENEFITS & PERKS

We believe in fairly compensating all our people by providing them with a world-class health insurance plan and a range of both core benefits and flex benefits for individual preferences. You will receive :

  • Hybrid Working Policy
  • Discretionary performance related bonus
  • Personalized Flex-Benefits
  • A focus on your wellbeing, including talks and access to self-development tools.
  • Medical insurance for employee and dependents.

Exinity is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of gender, sexual orientation, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.

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