Director of Demand & Growth Marketing (Energy Markets)

Dow Jones & Company; Dubai; On-site; AED 300,000 - 450,000; Full time

Job summary

A global information provider is seeking an experienced Marketing Director in Dubai to lead demand generation through various channels. Responsibilities include developing marketing strategies, defining buyer personas, and managing event promotions. Candidates should have 12 years of B2B marketing experience, ideally in the energy sector, along with proficiency in marketing automation tools. The position offers comprehensive healthcare, retirement plans, and education benefits.

Benefits

Comprehensive Healthcare Plans

Paid Time Off

Retirement Plans

Education Benefits

Qualifications

• 12 years of proven B2B marketing leadership experience.
• Familiarity with the energy industry, especially in the Middle East and African markets.
• Ability to distill complex products into clear narratives.

Responsibilities

• Develop marketing strategy and annual plans with KPIs for your market segment.
• Define buyer personas and product positioning.
• Optimize conversion touchpoints using best practices.

Skills

B2B marketing leadership

Self-directed work

Strong communication skills

Detail-oriented

Collaboration skills

Education

College degree or equivalent work experience

Tools

HubSpot

Eloqua

NetSuite

Salesforce

Adobe Photoshop

Adobe InDesign

Adobe Illustrator

Canva

Job description

A global information provider is seeking an experienced Marketing Director in Dubai to lead demand generation through various channels. Responsibilities include developing marketing strategies, defining buyer personas, and managing event promotions. Candidates should have 12 years of B2B marketing experience, ideally in the energy sector, along with proficiency in marketing automation tools. The position offers comprehensive healthcare, retirement plans, and education benefits.