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Brand Manager (Pharmaceutical)
Job summary
A pharmaceutical company based in Johannesburg is seeking a Brand Manager to execute marketing strategies for assigned brands. The role involves engaging with healthcare professionals, managing KOL relationships, and ensuring compliance with industry regulations. The ideal candidate will have a degree in a relevant field and 3–5 years of experience in Rx brand management.
Qualifications
- 3–5 years’ experience managing Rx brands.
- Detail-oriented, strategic, collaborative, compliant, results-driven.
Responsibilities
- Execute marketing strategies targeted at doctors and healthcare professionals.
- Lead detailing strategy and produce high-quality marketing materials.
- Manage KOL relationships and advocacy development.
Skills
Education
Our well-established client in the pharmaceutical industry has a vacancy available for a Brand Manager based at the Parktown office.
The Rx Brand Manager is responsible for executing marketing strategies targeted at doctors, specialists, and other healthcare professionals (HCPs). This role owns all professional/medical marketing for assigned brands — including detailing, clinical positioning with Medical Team, CME/CPD initiatives, and KOL engagement — ensuring that the company's brands remain trusted, evidence-based choices in the prescription space.
- Doctor Marketing Strategy
- Execute Rx marketing plans aligned with brand objectives.
- Build strong clinical positioning with clear evidence-based claims.
- Partner with Medical Affairs on compliance and scientific accuracy.
- HCP Engagement
- Lead detailing strategy and produce high-quality in-field materials (detail aids, leave-behinds, objection handlers).
- Organise CME/CPD events, advisory boards, and symposia.
- Manage KOL relationships and advocacy development.
- Leverage Digital detailing platforms to create, manage, and track closed-loop detail aids for optimal HCP engagement.
- Insights & Market Intelligence
- Track and analyse script data, competitor activities, and HCP feedback.
- Use insights to refine campaigns and identify growth opportunities.
- Translate Digital Detailing Insight reports into actionable strategies for detailing.
- Cross-Functional Alignment
- Work closely with Sales, Medical, and Regulatory to ensure seamless field execution.
- Provide the Rx team with effective tools and training for brand messaging.
- Compliance
- Ensure all Rx activities adhere strictly to SAHPRA regulations and industry codes.
- Education: Degree in Life Sciences, Pharmacy, or medically related field.
- Experience: 3–5 years’ experience managing Rx brands
- Skills: KOL management, data analysis, clinical communication, strong project management.
- Behaviours: Detail-oriented, strategic, collaborative, compliant, results-driven.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.
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