Marketing à Afrique du Sud

To implement a market driven differentiated service that builds sustainable competitive advantage

Job Purpose

To implement a market driven differentiated service that builds sustainable competitiveness within clearly identified channels, thereby delivering sustainable growth in brand equity, sales volume, market share, competitive advantage and corporate reputation.

Key Accountabilities and Outputs

Customer Development

• Manage and build customer relationships with Outlet owners
• Drive weekly customer calls per outlet to build effective partnerships and resolve customer issues
• Ensure all current, correct customer master data captured onto Rapid Trade and is maintained
• Ensure each outlet buys directly from the Company consistently on a weekly basis

Execution Guidelines

• Ensure the delivery of product availability, merchandising, promotions, pricing and space in each and every outlet
• Monitor volumes by outlet to ensure 100% availability of key brands and packs through forward planning
• Manage stock rotation to ensure 100% availability
• Drive the effective execution of selective merchandising implementation in the consumption and purchase zones
• Negotiate and execute interior and exterior price communication; capture price priorities; ensure price point compliance and execute on the overall price and promotion campaigns throughout the year

Asset Management

• Manage the Company refrigeration assets by driving governance and compliance
• Manage all the Company assets in the outlets including permanent merchandising and signage
• Ensure the Company products are stocked in fridges as per guidelines
• Assist customers with managing stock replenishment to minimise stock outs
• Manage stock rotation and quality

Qualifications and Experience

• Grade 12 / Matric / NQF level 4
• Up to 2 years experience (Operational Execution) Experience in a sales / marketing / FMCG environment
• Basic knowledge of PC, or potential to acquire it