Senior Media Buyer

Dealersmart; Remote; ZAR 300 000 - 400 000; Full time

Job summary

A digital marketing agency is searching for a Mid-Senior level Media Buyer. This full-time, remote position involves building and managing ad campaigns for dealerships, utilizing expertise in Facebook and Google Advertising. Candidates should possess strong copywriting skills and a proactive approach to problem-solving. The role offers flexible scheduling, an unlimited vacation policy, and annual team trips, requiring previous media buying experience with a demonstrated portfolio of results.

Benefits

Flexible Schedule

Unlimited vacation policy

All expenses paid annual team trip

Advanced training opportunities

Qualifications

• Must have previous experience as a Facebook or Google advertising media buyer.
• A portfolio of work/results is required.
• Experience in the automotive industry is a bonus.

Responsibilities

• Build and manage ad campaigns for car dealerships.
• Monitor and tweak ad campaigns weekly.
• Innovate new methods to improve client results.
• Fix technical errors in client ad campaigns.
• Generate creatives for client advertising.

Skills

Expert knowledge of Facebook and Google Advertising

Proficiency with Google Analytics 4

Exceptional Copywriting abilities

Strong attention to detail

Proven project management skills

Self-starter mentality

Team Player

Proactive problem solver

Data Driven

Tools

Google Tag Manager

Meta Events Manager

Job description

Location: Remote

Compensation: Starting at $30, / year + Bonus Opportunities

DealerSmart is a fast-growing digital marketing agency helping car dealerships dominate their local markets through multi-platform advertising across Facebook, Instagram, YouTube, TikTok, and Google.

Tap "Apply" to watch a video to learn more about us and the role.

We are on a mission to build the most effective advertising team in the auto industry and be recognized as the #1 marketing agency for car dealerships.

We currently partner with 90+ dealerships nationwide and are on track to reach our goal of + VIP clients very soon.

This Role Entails

• Building and managing ad campaigns for car dealerships ($50 - $ / day each) with a proven process to minimize time per client and a media buying assistant.
• Building & managing Facebook, YouTube, TikTok, and Google ad campaigns.
• Monitoring and tweaking ad campaigns on a weekly basis.
• Continually innovating new methods to improve client results and systems.
• Building & managing lead connections / automations through platforms like Zapier and Leadsbridge.
• Fixing technical errors as they arise within client ad campaigns and systems.
• Creating offers to attract and convert car buyers into qualified leads.
• Occasionally building / optimizing landing pages to entice, qualify, and convert prospective customers.
• Occasionally writing new advertising angles and copy, video scripts for clients to use for content creation and text message / email automations.
• Generating creatives to be used in our clients' advertising (graphic designer help available if needed).

Required Skills

• Expert knowledge of Facebook and / or Google Advertising with a strong grasp of digital advertising strategy and a passion for growth.
• Proficiency with Google Analytics 4, Google Tag Manager, and Meta Events Manager.
• Exceptional Copywriting abilities - you know how to craft messaging that grabs attention and converts.
• Positive, growth-oriented mindset - you hold yourself to elite standards and bring energy to the team.
• Strong attention to detail, time management and organization - striving for excellence.
• Proven project management skills with an emphasis on quality control.
• Self-starter mentality - you thrive working remotely, take initiative and meet deadlines without supervision.
• Team Player - you communicate clearly and support your team to win together.
• Coachable and driven - you're eager for feedback, training and constant improvement.
• Proactive problem solver - you anticipate issues before they happen and take immediate action.
• Data Driven - you diagnose problems and bring solutions based on data insights.

Required Experience

Must have previous experience as a Facebook / Google advertising media buyer and a portfolio of your work / results you can share.

Experience specifically in the automotive industry is a bonus.

What Success in This Role Looks Like

• Maintaining a cost per acquisition of less than $ for at least 75% of your assigned clients that we have data on.
• Maintaining a cost per qualified lead under $45 for at least 75% of your assigned clients.
• Running split tests & testing innovative ideas to consistently reduce our clients' average cost per acquisition.
• Work from home / anywhere in the world.
• Flexible Schedule.
• Unlimited vacation policy (just 1 week notice + approval).
• All expenses paid annual team trip.
• Advanced training opportunities.
• Killer team of A-players that strives for excellence and supports one another.

Seniority level: Mid-Senior level.

Employment type: Full-time.

Job function: Marketing and Sales.

Industries: Advertising Services.

Referrals increase your chances of interviewing at DealerSmart by 2x.