EdTech Growth Product Marketing Lead

Cogrammar; Gauteng; Hybrid; ZAR 600 000 - 800 000; Full time

Job summary

A leading edtech company in South Africa seeks a Product Marketing Lead. This strategic role will involve guiding the marketing function for tech education offerings, managing a team, and developing go-to-market strategies. The ideal candidate will have extensive digital marketing experience, strong leadership skills, and a track record in project management. This position allows for hybrid working arrangements and offers opportunities for professional growth and learning in a dynamic environment.

Benefits

Hybrid work flexibility

Remote working options available

Opportunity to enroll in coding Bootcamps

Qualifications

• 4+ years of progressive marketing experience in a high-growth digital space.
• 1+ years of direct line management or team leadership experience.
• Deep understanding of digital marketing funnels.

Responsibilities

• Lead and grow the Product Marketing function by mentoring and managing a team.
• Manage the end-to-end development and execution of marketing campaigns.
• Define and execute go-to-market plans for new products.

Skills

Digital marketing expertise

Project management

Team leadership

Communication skills

Analytical skills

Education

Diploma in Business, Marketing or Communications

Tools

Asana

Basecamp

Trello

Job description

A leading edtech company in South Africa seeks a Product Marketing Lead. This strategic role will involve guiding the marketing function for tech education offerings, managing a team, and developing go-to-market strategies. The ideal candidate will have extensive digital marketing experience, strong leadership skills, and a track record in project management. This position allows for hybrid working arrangements and offers opportunities for professional growth and learning in a dynamic environment.