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Area Sales Manager
Job summary
A recruitment agency based in Cape Town is seeking an experienced Area Sales Manager for the FMCG sector. The ideal candidate will have a tertiary qualification in Business, Sales, Marketing, or Retail, and at least 3 years of supervisory or managerial experience in sales, especially dealing with major retailers. Responsibilities include participating in promotions, supporting sales representatives, and maintaining client relationships. This role offers competitive opportunities for growth and development.
Qualifications
- A completed, relevant tertiary qualification (Business/ Sales/ Marketing/ Retail).
- At least 3 years' experience in a Sales Supervisor or Sales Manager role required.
- Experience within FMCG dealing with major retailers.
Responsibilities
- Participate in demos, promotions, and marketing events; evaluate their success.
- Provide support and assistance to Sales Representatives during store openings.
- Meet with clients to discuss opening orders.
- Coordinate with Marketing to arrange presenters for demos.
- Prepare promotional materials for Sales Representatives.
- Conduct monthly route visits to maintain client relationships.
- Visit high-priority customers to ensure excellent service delivery.
- Promote full product range and drive sales growth.
Our Client in the FMCG and Sales Industry is seeking to employ an Area Sales Manager to their team based in Cape Town.
Requirements:
- A completed, relevant tertiary qualification (Business/ Sales/ Marketing/ Retail).
- At least 3 years' experience in a Sales Supervisor or Sales Manager role required.
- Experience within FMCG dealing with major retailers.
Responsibilities, but not limited to:
- Participate in demos, promotions, and marketing events; evaluate their success.
- Provide support and assistance to Sales Representatives during store openings.
- Meet with clients to discuss opening orders.
- Coordinate with Marketing to arrange presenters for demos and distribute information to Sales Representatives and Tele sellers.
- Prepare promotional materials for Sales Representatives.
- Analyse and review discrepancies.
- Conduct walk-throughs of floor plans for new store openings.
- Assist with product deliveries.
- Monitor performance against budget for core product categories:
- Casings
- Identify customers with the lowest market share and ensure targeted strategies are implemented.
- Conduct monthly route visits to maintain client relationships.
- Visit high-priority (platinum) customers to ensure excellent service delivery.
- Meet with potential customers to assess their needs and explore business opportunities.
- Introduce new products and create added value for customers.
- Collaborate with product development teams regarding customer-specific product specifications.
- Communicate new product and service offerings, as well as special developments.
- Discuss and review service levels regularly with clients.
- Analyze sales volumes with clients, comparing expectations with current performance.
- Promote full product range and drive sales growth while maintaining healthy profit margins.
Call Compliance Monitoring:
- Ensure the reporting team maintains a daily call compliance rate of 90%.
- Prepare, update, and schedule call cycle plans.
- Monitor daily call compliance through system-generated reports.
- Review weekly call cycles to ensure 100% customer coverage within each month.
- Complete weekly scheduling reviews via the scheduling portal.
- Conduct weekly discussions with Sales Representatives regarding call compliance.
Leadership & People Management:
- Guide and support team performance through regular communication and strategic leadership.
- Deliver training sessions to consultants aimed at enhancing sales skills and customer service capabilities.
Please note that should you not receive a response within 2 weeks of applying, you may consider your application unsuccessful.
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* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.