Sales Consultant | Meridian Wine Merchants | Gauteng

Managed People Solutions; Johannesburg; On-site; ZAR 300,000 - 400,000; Full time

Job summary

A leading beverage company in Johannesburg is seeking a passionate Sales Consultant to drive sales and enhance customer relationships. The ideal candidate will have a diploma in a related field and 2-3 years of experience in sales within the FMCG sector. Responsibilities include executing sales strategies, managing customer accounts, and ensuring product knowledge. This is an exciting opportunity to join a dynamic team in the wine industry.

Qualifications

• Minimum 2-3 years of sales and merchandising experience in an FMCG environment.
• Strong understanding of wine and liquor industry.
• Experience with customer account management.

Responsibilities

• Effective execution of call procedures according to SOP.
• Collect and maintain accuracy of listed wines in sales area.
• Manage stock allocation as per requirements and reports.
• Deliver customer satisfaction through effective call cycle management.

Skills

Selling

Coaching

Negotiation

Liquor Industry Knowledge

Customer Relationship Management

Education

Diploma in Sales, Marketing, Hospitality or Food Management

CWA Certificate Wine Course

Job description

Overview

Job title: Sales Consultant | Meridian Wine Merchants | Gauteng

Job Location: Gauteng, Johannesburg

Deadline: October 05, 2025

Duties and Responsibilities

• Meridian Wine Merchants is currently seeking a passionate and results-driven individual to join our team as a Sales Consultant. At Meridian Wine Merchants, we expertly combine tradition and innovation to provide outstanding products tailored to our diverse clients. This position is based in Gauteng.
• Effectively execute call procedures, in accordance with the SOP on pre, during and post call procedures.
• Effectively execute sales levers at outlet, in accordance with the SOP according to customer call procedure.
• Collect, capture, and maintain accuracy of all wines listed on all wine lists in your sales area as per the wine list data base SOP.
• Effectively execute stock allocation, by managing the stock allocation as per RSM requirements and stock allocation report.
• Log all calls and capturing interaction with customers on the handheld device as per SOP and RSM requirements.
• New product introduction, vintage changes, and upliftment procedure to be carried out as per SOP.
• Client Trade visits to be done as per the RSM’s requirements and according to SOP.
• Deliver customer satisfaction by call cycle management. Effective planning of the call cycle as per contact and coverage SOP.
• Plan and prioritize, demonstrate abilities to manage competing demands.
• Deliver customer satisfaction by assisting new customers in opening accounts, as per SOP on new accounts.
• Recording and promptly acting upon customers’ complaints, queries and requests and feedback accordingly as per Communication SOP and contact grid.
• Identifying and execute promotional opportunities / requirements as per the customers’ needs and promotional SOP.
• Identify training needs of the customer and execute according to a training plan.
• Understand the sales strategy as well as your personal sales target by customer and brand and deliver the result.
• Make yourself aware of the dress code and adhere to it (smart casual) as per SOP.
• Manage and take care of company assets including car, laptop, and handheld devices as per SOP.
• Submit all expense reports on time as per SOP.

Qualifications and Experience

• Diploma relating to Sales, Marketing, Hospitality management or Food and Beverage management.
• Liquor Industry and wine Knowledge.
• Selling, Coaching, and Negotiation.
• 2-3 years sales and merchandising experience in a related FMCG environment.
• CWA Certificate Wine Course.
• Sales / Retail / Business Development jobs