Head of Marketing Fintech B2C Payments

Black Pen Recruitment; Johannesburg; On-site; ZAR 500 000 - 600 000; Full time

Job summary

A leading recruitment firm is looking for a Head of Marketing in Johannesburg. The successful candidate will develop and implement marketing strategies aimed at driving user acquisition and revenue growth within the fintech sector. With a focus on leadership and analytical skills, the role includes managing a high-performing team, optimizing digital channels, and utilizing data-driven insights to enhance marketing efforts. Candidates should possess a bachelor's degree in marketing and at least five years of relevant experience.

Qualifications

• At least 5 years of experience in marketing within a fintech or related industry.
• Proven track record of driving user acquisition and revenue growth.
• Excellent communication and interpersonal skills.

Responsibilities

• Develop and execute marketing strategies to increase user acquisition.
• Manage and optimize performance of digital marketing channels.
• Analyze market trends to identify growth opportunities.
• Build and manage a high-performance marketing team.
• Establish and track KPIs to measure marketing success.

Skills

Leadership skills

Creative Marketing Experience

Communication skills

Digital marketing strategies

Analytical skills

Understanding of fintech industry

Marketing software and applications

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

AdWords

Marketing automation tools

Job description

Head of Marketing (Fintech/B2C/Payments)

About the job Head of Marketing (Fintech/B2C/Payments)

Head of Marketing (Fintech/B2C/Payments)

Our Client, a US based Fintech providing payment experience that’s delightful and fast, mission is to remove the friction of sending money across borders and to level the economic playing field on a global scale. To achieve this they are building a global payment network: a scalable and usable infrastructure that integrates existing fiat and crypto payment networks, including but not limited to banks, card processors, crypto exchanges, and public blockchains.

Job Type: Full Time

Location: Johannesburg

Job Summary

Responsible for developing and implementing marketing strategies to drive user acquisition and revenue growth.

Competency and Skill Requirements

• Strong leadership skills, including the ability to manage and motivate teams.
• Strong Creative and Performance Marketing Experience
• Excellent communication skills and the ability to effectively communicate with internal and external stakeholders.
• In-depth knowledge of digital marketing strategies and tactics, including paid advertising, content marketing, social media, and SEO.
• Strong analytical skills, with experience in data analysis and reporting.
• Understanding of fintech industry trends and technologies, with a focus on cross-border payments and remittance processing.
• Experience with marketing software and applications, such as Google Analytics, AdWords, and marketing automation tools.

Minimum Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• At least 5 years of experience in marketing within a fintech or related industry, with a focus on growth marketing.
• Proven track record of driving user acquisition and revenue growth through marketing strategies.
• Strong understanding of digital marketing strategies and tactics, including paid advertising, content marketing, social media, and SEO.
• Excellent communication and interpersonal skills.

Principal Duties and Responsibilities

• Develop and execute marketing strategies to increase user acquisition and revenue growth.
• Manage and optimize performance of digital marketing channels
• Analyze market trends and customer needs to identify growth opportunities and optimize marketing efforts.
• Guide paid efforts across channels, balancing growth and ad spend.
• Build and manage a high-performance marketing team.
• Establish and track key performance indicators (KPIs) to measure the success of marketing campaigns.
• Collaborate with other departments, such as product and customer support, to ensure a seamless user experience across all touchpoints.
• Manage Ad partnerships and collaborations with other companies to drive growth and expand the company's reach.
• Develop and implement brand messaging and positioning strategies.