Area Sales Manager

AVI Limited; Randburg; On-site; ZAR 350,000 - 450,000; Full time

Job summary

A leading FMCG company is seeking an Area Sales Manager for the Gauteng region, responsible for overseeing sales and merchandising tasks. You will manage a team to ensure adherence to merchandise standards and effectively service retail customers. Ideal candidates will have at least three years in a managerial sales role, preferably within the FMCG sector, and possess strong leadership and negotiation skills.

Qualifications

• Minimum of three years of experience in a Sales Supervisor or Sales Manager role.
• Experience within FMCG dealing with retail customers.
• Experience with managing teams.

Responsibilities

• Monitor store ordering process and stock levels.
• Negotiate promotional activity and manage pricing.
• Conduct appraisals on field staff.

Skills

Sales management

Customer service

Team leadership

Negotiation skills

Education

Completed Matric / Grade 12

Tertiary qualification in Business / Sales / Marketing / Retail

Tools

Microsoft Excel

Microsoft Word

Microsoft PowerPoint

Job description

Job title: Area Sales Manager

Job Location: Gauteng, Randburg

Deadline: October 11, 2025

Overview

We’re looking for a passionate Area Sales Manager to join our AVI Field Marketing Shared Services Division in for our Inland West region. In this role, you will be required to perform a sales and merchandising function for Johannesburg East and Northern Suburbs whilst servicing retail customers in the area.

Reporting Structure

• Reports to: Regional Operations Manager
• Direct reports: +/- 30

Job Specification

Key Performance Areas

• Monitor store ordering process, stock levels, and returns and take corrective action if required
• Monitor pricing and ensure mandate adherence
• Negotiate promotional activity
• POP implementation and negotiate ad-hoc display and space
• Check-in stock, expiry dates and ensure shelf health standards are maintained
• Address pricing and delivery issues
• Monitor forward share in relation to market share as well as the rate of sale
• Maintain customer and company records
• Complete price surveys timeously
• Update records of all company equipment and assets
• Communicate issues and provide solutions where possible
• Ensure adherence to store policies and procedures at all times
• Monitor and manage Merchandiser / Field Marketer and Sales Representatives' attendance and ensure registers are updated
• Confirm call cycles are followed and communicate changes to customers when needed
• Manage and plan leave for subordinates
• Prepare monthly payroll for Human Resources
• Conduct floor walks with Field Marketers, Merchandisers, and Sales Representatives
• Brief staff of all cycle priorities and ensure a clear understanding of objectives
• Develop staff by identifying training needs and providing on-the-job coaching if required
• Keep Regional Operations Manager up to date on conduct issues
• Staff management in line with company policy and procedures
• Conduct appraisals on field staff
• Set targets for subordinates by store by category in line with business unit objectives and strategy

Experience

• A minimum of three (3) years of experience in a Sales Supervisor or Sales Manager role required
• Experience within FMCG dealing with retail customers
• Experience with managing teams
• Good understanding and implementation of human resources and industrial relations processes and procedures

Qualifications

• Completed Matric / Grade 12 is essential
• A completed tertiary qualification (Business / Sales / Marketing / Retail) would be advantageous

Additional Requirements

• Sound knowledge of the FMCG industry
• A good understanding of the merchandising industry
• Proficiency using Microsoft Office (MS Excel, Word, and PowerPoint)
• Able to present information to various levels in the organization
• Valid Driver’s License required
• Ability to travel essential
• Sales / Retail / Business Development jobs