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VP/Senior Director - Business Development - K.Lee

Our client is seeking a VP/Senior Director to steer cross-functional initiatives to deliver cohesive and immersive destination experiences, aligning commercial, event, and product strategies.

Job Responsibilities

• Drive the conceptualization and rollout of thematic, experiential activations across key precincts to enhance the destination’s value and appeal.

• Provide strategic input into long-term master planning initiatives, particularly in envisioning future development areas and experience-led placemaking.

• Oversee leasing strategies, using them as a tool to elevate the destination’s experience offerings and economic performance.

• Lead domestic and international sales efforts, driving both B2B and B2C growth in visitor volume and spend across leisure and business segments.

• Curate and scale a dynamic year-round event calendar aimed at establishing the location as a premier event destination across multiple audience segments.

• Foster strategic alliances, partnerships, and sponsorships to amplify the destination’s reach and revenue potential.

Job Requirements

• Degree in Business, Marketing, Event Management, Real Estate, Urban Development, or a relevant field.

• Proven 15 years of track record in business development, experiential design, placemaking, or immersive technology applications (e.g., AR/VR), including experience managing commercial platforms.

• Strong project management capabilities, with experience in budgeting, scheduling, and performance tracking.

• Demonstrated expertise in stakeholder negotiations, and concept ideation.

• A proactive and resourceful individual who takes initiative

• Exceptional organizational and communication skills.

• Comfortable and capable of excelling in a fast-moving, dynamic environment.

Office Location: West Singapore

Interested candidates kindly forward your CV to kevinwj.lee@peoplesearch.jobs (Kevin Lee Wen Jieh, Reg No: R22104960) or kokpin@peoplesearch.jobs (Tan Kok Pin, Reg No: R1106634). Feel free to forward this great opportunity to someone who would be a great fit for this role.

All information will be kept strictly confidential. We regret to inform that only successful applicants will be contacted.

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