Assistant Manager, Digital Marketing (Southeast Asia & Australia)

Frasers Property Limited; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading property development company in Singapore is seeking an Assistant Manager for Digital Marketing. The ideal candidate will drive data-led marketing strategies to improve guest engagement and revenue across Southeast Asia and Australia. Responsibilities include leading digital initiatives, collaborating with cross-functional teams, and managing agency relationships. Required qualifications include a degree in marketing and 3–5 years of experience in digital marketing, preferably in the hospitality sector. Strong analytical skills and vendor management experience are essential.

Qualifications

• 3–5 years regional digital marketing experience, especially in hospitality, travel, or e-commerce.
• Hands-on experience in digital conversion optimisation and agency management.
• Able to analyze digital performance metrics and take actionable steps.

Responsibilities

• Lead digital marketing development and ensure alignment with commercial priorities.
• Oversee digital performance standards across hotels.
• Collaborate with various teams to integrate digital initiatives into roadmaps.
• Guide hotel marketing teams on digital UX enhancements.
• Analyze performance data and market trends for strategy adjustments.
• Manage relationships with digital agencies and vendors.
• Plan and manage regional digital marketing campaigns.

Skills

Digital marketing concepts

Performance marketing

SEO/SEM

Data analysis

Interpersonal skills

Communication skills

Education

Degree in Marketing or Digital Marketing

Job description

Assistant Manager, Digital Marketing (Southeast Asia & Australia)

Drive regional, data‑led digital marketing strategies that grow direct bookings, revenue, loyalty enrollment, and guest engagement across properties in Southeast Asia and Australia. This role plans, executes, and optimises omnichannel campaigns while ensuring brand consistency and market localisation.

Job Responsibilities

• Lead regional digital development across channels, ensuring alignment with commercial priorities.
• Oversee digital performance standards across hotels, providing frameworks, training, and audits to drive consistency and uplift in execution.
• Collaborate with Revenue, Brand & Comms, and Hotel Marketing teams to integrate digital initiatives into commercial roadmaps.
• Guide hotel marketing teams on digital UX enhancements for hotel websites, booking flows, and mobile to improve conversion and guest journey.
• Analyse digital performance data (Google Analytics, Google Ads, Meta, etc.) and market trends, translating insights into strategy adjustment and growth opportunities.
• Manage relationships with digital agencies and platform vendors, ensuring delivery of agreed KPIs.
• Plan, execute, and manage regional digital marketing campaigns.

Key Qualifications

• Degree or equivalent qualification in Marketing, Digital Marketing, or related fields.
• 3–5 years regional digital marketing experience; at least 2 years in hospitality, travel, e‑commerce, or agency preferred.
• Excellent understanding of digital marketing concepts and best practices.
• Proven hands‑on experience in performance marketing, SEO/SEM platform utilisation and digital conversion optimisation.
• Team player with strong interpersonal and communication skills.
• Analytical and data‑driven with proven ability to interpret performance metrics and translate into actionable strategy.
• Self‑driven and able to work within tight deadlines.
• Comfortable working across multiple markets and languages; strong vendor/agency management.

Diversity brings us closer to the communities we serve. Guided by our Purpose, we create an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Working collaboratively makes us progressively stronger and better as an organization, helping our people thrive each day.