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A prominent pet product provider in Singapore is looking for a Senior Digital Marketing Executive. The role involves planning, executing, and optimizing digital campaigns across various platforms such as Google Ads and social media. Ideal candidates will have a degree in marketing and 2-3 years of experience in trade marketing or brand management. Strong analytical and communication skills are essential to drive improvement and ROI. Join the team to help shape innovative digital marketing strategies.
Plan, execute, and optimise digital marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), TikTok, and other digital channels.
Manage end-to-end campaign execution, including budgeting, targeting, creatives, and performance optimisation.
Support brand, product, and promotional campaigns.
Monitor campaign performance, ROI, conversion rates, and key metrics.
Prepare regular performance reports with insights and recommendations.
Use tools such as Google Analytics, Meta Ads Manager, and other analytics platforms to drive improvements.
Plan and manage social media content calendars.
Work with designers or content creators on creatives, videos, and reels.
Monitor engagement, comments, and trends to enhance brand presence.
Support SEO initiatives including keyword research, on-page optimisation, and content improvements.
Manage SEM campaigns to improve traffic and lead generation.
Collaborate with web developers to improve website performance and user experience.
Manage assigned marketing budgets efficiently.
Coordinate with influencers or platforms where required.
Evaluate platforms' performance and campaign effectiveness.
Work closely with sales, e-commerce, operations, and design teams to align marketing strategies.
Support product launches and promotional initiatives.
What we're looking for
Bachelor's degree or diploma in marketing, business, or a related field.
Proven 2-3 years of experience in trade marketing, brand management, or similar roles.
Strong understanding of digital marketing strategies, including SEO, SEM, and ROI analysis.
Strong skills in data analysis, online advertising, SEO, digital marketing, and social media management.
Ability to interpret data to track and improve ROI.
Excellent communication, organization, and problem-solving skills.
Familiarity with digital marketing tools like Google Analytics, Google Ads, Facebook Ads, email marketing platforms, and SEO/SEM tools.
Ability to work both independently and as part of a team.
Strong attention to detail, with the ability to multitask and prioritize in a fast-paced environment.
About us
Kit Cat International Pte. Ltd. is a leading provider of innovative pet products and services. With a strong focus on digital innovation and customer experience, we are constantly seeking talented individuals to join our growing team. If you're passionate about digital marketing and excited to contribute to the success of a dynamic, forward-thinking company, we'd love to hear from you.
Apply now to become our next Senior Digital Marketing Executive!
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.