Vice President, DPP - Customer Value Management & Segments

CIMB Group Holdings Berhad; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading financial services company in Kuala Lumpur is seeking a professional with over 10 years of experience in the banking industry. The role involves enhancing the customer value proposition for the CIMB@Work segment through cross-functional collaboration, market research, and strategic project management. Candidates must possess strong business acumen, project-management skills, and the ability to drive initiatives amidst stakeholder expectations. This position is critical for the development and growth of product offerings.

Qualifications

• Minimum 10 years of related work experience in banking/financial services industry.
• Relevant experience in products, segments, marketing or campaign management.
• Understanding of products, services and functions within Consumer Banking.

Responsibilities

• Work cross functionally with stakeholders to enhance customer value propositions.
• Liaise with Decision Management to utilize analytical insights for proposals.
• Conduct market research to track competitors’ value propositions.

Skills

Project-management skillsets

Ability to influence and drive initiatives

Strong business acumen

Familiarity with big data interpretation

Strategic thinking

Job description

To enhance/develop the value proposition and drive the growth of CIMB@Work segment.

Key Responsibilities

• To work cross functionally with various stakeholders to enhance existing or develop new customer value proposition projects
• Work with key product owners to maintain / enhance product related benefits for CIMB@Work customers
• Liaise with Decision Management to understand the portfolio and use the analytical insights as justification to support each proposal
• To work with Decision Management to identify customers with opportunity for cross selling and launch real time cross sell triggers to target the customers with various products/offers
• To work with Decision Management and key product owners to identify growth opportunities for STP (straight through processing without income documents) for cross selling for CC and PF products
• To drive awareness of CAW brand and its privileges, by highlighting CIMB@Work across all the applicable internal marketing assets and to ensure the sales team is well trained to pitch the proposition
• Conduct market research to keep track of competitors’ value propositions
• To help lead the team in running the day to day work of supporting CIMB@Work business

Required Competencies and Skills

• Minimum 10 years of related work experience in banking/financial services industry.
• Relevant experience in products, segments, marketing or campaign management
• Understanding of products, services and functions within Consumer Banking
• Ability to influence and drive initiatives across functional lines
• Project-management skillsets and ability to oversee multiple workstreams simultaneously while effectively prioritizing deliverables
• Familiarity with “big data” interpretation and value extraction from customer insights
• Strong business acumen in driving the payroll business
• Strategic thinking in managing and getting approvals of projects, and also to manage the expectation of senior leaders