Trade Marketing Manager

Addiction Foods NZ Ltd.; Remote; MYR 80,000 - 120,000; Full time

Job summary

A pet food company is looking for a Trade Marketing Executive/Manager to develop trade marketing strategies and collaborate remotely with cross-functional teams. The ideal candidate will have over 3 years of experience in FMCG trade marketing, a proven track record in impactful programs, and the ability to lead a team. This remote position offers opportunities to build meaningful customer partnerships and drive brand visibility across multiple markets.

Benefits

Work from home flexibility

Global impact and visibility

Cross-functional collaboration

Qualifications

• 3+ years of experience in Trade Marketing within FMCG or related categories.
• Track record of leading impactful trade programs.
• Experience managing and developing a team.

Responsibilities

• Develop global trade marketing plans aligned with brand goals.
• Design and roll out visibility and shopper activation programs.
• Partner with Key Account Managers to co-create customer plans.

Skills

Trade Marketing Experience

Team Leadership

Retail Understanding

Commercial Acumen

Communication Skills

Job description

Overview

Trade Marketing Executive/Manager - FMCG/Pet Food — Remote, Malaysia, Full-time

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About Addiction Foods

Addiction Foods is a fast-growing, brand-led pet food company on a mission to go further for pets. We develop premium, nutritionally advanced products and partner with leading retailers and pet specialty stores across multiple countries.

This is a work-from-home role with a global scope, collaborating virtually with cross-market teams and partners.

About the Role

As Trade Marketing Manager (Individual contributor), you’ll be the engine behind our global in-store and online presence. You’ll work hand-in-hand with Sales, Brand Marketing, and Key Accounts across markets to build trade programs that:

• Win space, visibility, and share at retail.
• Strengthen partnerships with our key customers worldwide.
• Turn shoppers into loyal brand advocates.

You’ll work with the trade marketing team, ensuring best-in-class execution across modern trade, general trade, pet specialty, and e-commerce (where applicable), all while operating from a remote, work-from-home setup.

What You’ll Do

Trade Strategy & Planning:

• Develop annual and quarterly global trade marketing plans aligned with brand and sales goals.
• Turn brand strategies into customer-specific initiatives and promotions by market.
• Spot and size growth opportunities by channel, customer, and category across countries.

Activation & Shopper Execution:

• Design and roll out visibility, merchandising, promotions, and shopper activation programs in key markets.
• Set clear execution standards and track performance across channels and countries.
• Lead development of effective promo mechanics, and retailer/ distributor's assets, POSM, displays, that stand out on shelf and online.

Customer & Channel Partnership:

• Partner with Key Account Managers and Sales to co-create powerful customer plans for global and regional retailers.
• Present trade programs and post-activity reviews to internal stakeholders and key customers.
• Support new product launches with sharp, insight-led activation plans across markets.

Insights & Performance:

• Use category, shopper, and sales data to sharpen strategies and plans by market.
• Track ROI, uplift, and off-take, and recommend smart optimisations.
• Monitor competitors globally and respond with agile, impactful initiatives.

Team Leadership:

• Coach, develop, and inspire the trade marketing team to high performance.
• Set clear objectives and KPIs, driving ownership, collaboration, and remote ways of working.
• Champion a “test, learn, improve” mindset within the team.

What We’re Looking For

• 3+ years’ solid experience in Trade Marketing within FMCG or Pet Food (or closely related categories).
• Proven track record of leading trade programs that delivered measurable business impact (sales, share, distribution, or visibility).
• Experience managing and developing a team.
• Strong understanding of retail, distributor, and/or pet specialty channels.
• Experience in regional or multi-market roles is a strong advantage.
• Strong commercial acumen; able to balance brand-building with sales and ROI.
• Confident working cross-functionally with Sales, Marketing, Supply Chain, and external partners in a remote, virtual environment.
• Dynamic, hands-on, and a natural marketer – blending creativity with data-driven decisions.
• Excellent communication, presentation, and stakeholder management skills, comfortable working across time zones.

Why Join Us?

• Global impact, real visibility – Own the trade marketing agenda and see your ideas come to life in-store and online across multiple markets.
• Work from home, work with the world – Collaborate with passionate teams in different countries while enjoying the flexibility of a remote setup.
• Build something meaningful – Help shape how pet parents experience a premium pet food brand they can trust.
• Cross-functional exposure – Partner with regional Sales, Brand, E-commerce, and Supply Chain teams on high-impact projects.

How to Apply

If this sounds like you, please send your CV to [e-mail]

You may also attach a short cover letter highlighting:

• Your most impactful trade marketing project (and the results), and
• Your experience leading and developing a team, especially in a regional or global context.

We look forward to hearing how you can help us win with shoppers, customers, and pets around the world.