Trade Marketing Manager

MY Fimedia Network Technology; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading marketing firm in Kuala Lumpur is seeking a Trade Marketing Manager to develop and execute their Trade Marketing Plan. The candidate must have a minimum of 2 years' experience in trade marketing. Fluency in Mandarin is essential to communicate effectively with clients, along with good communication skills in English. Responsibilities include improving brand presence and leading channel-specific strategies. The ideal candidate will have strong analytical and organizational skills, and excellent teamwork abilities.

Qualifications

• Minimum 2 years of experience in a trade marketing manager role.
• Experience managing Watsons/Guardian Trade Marketing Plan.
• Strong analytic skills to assess trade performance.

Responsibilities

• Develop and execute the Trade Marketing Plan aligned with sales objectives.
• Lead and implement channel-specific marketing strategies.
• Ensure brand visibility at points of sale through visits.

Skills

Trade marketing strategy

Excellent Mandarin fluency

Good communication skills

Analytic skills

Organization skills

Teamwork spirit

Creative thinking

Education

Diploma in Business Studies/Marketing

Job description

Responsibilities

• Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget
• Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
• Leading and implementing channel-specific marketing strategies and plans for assigned retailers
• Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
• Leading activation programs with partners to improve brand visibility
• Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected
• To plan Joint Quarterly Marketing Plan
• To plan Joint Business Plan, TTL, ATL, BTL Plan
• To execute joint event planning: in-store, roadshows
• Responsible to ensure that client interaction with Companyis conducted in a timely and satisfactory manner
• Work closely with the cross-functional teams (e.g. Marketing, Operationand Supply Chain Management) to ensure efficient and effective execution
• Continuously build market knowledge and refer sales leads, customer feedback, and information on competitor activity to appropriate contacts within the organization

Qualifications

• Minimum 2 years’ and above experience in trade marketing manager role
• Minimum 1 year in managing Watsons/ Guardian Trade Marketing Plan
• Minimum Diploma in Business Studies/ Marketing or any related discipline
• Excellent Mandarin fluency both written and spoken is a must to effectively communicate with Mandarin-speaking clients
• Good communication skills in English & Mandarin
• Proven track record in similar position
• Strong analytic skills
• Good organization skills with the ability to handle multitasks concurrently and meet deadlines
• Excellent teamwork spirit and time management skills
• Creative thinking and generate relevant ideas for brainstorming sessions