Trade Marketing Assistant Manager (Hospitality)

PEOPLE PROFILERS; Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading marketing firm in Kuala Lumpur is seeking a Trade Marketing Assistant Manager to execute B2B marketing strategies aimed at growing brand awareness in the hospitality sector. The ideal candidate will drive targeted marketing programs and manage lead generation campaigns to boost sales and partnerships. Experience in analytics and business communication is essential for success in this role.

Responsibilities

• Execute localized B2B marketing programs to drive brand awareness.
• Drive impactful marketing programs across varied channels.
• Provide support & Trade marketing tools to the SEA sales teams.
• Develop and update MICE communication materials.
• Manage creative lead generation campaigns.
• Animate the Club Med TA portal and ensure updated information.

Skills

Lead Generation

Brand Awareness

Marketing Strategy

Partnerships

Campaigns

Analytics

Business Communication

Sales Training

Job description

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Trade Marketing Assistant Manager (Hospitality)

Job Description:

This role will be responsible for executing the B2B marketing strategy to grow brand awareness and generate quality sales leads across Southeast Asia by working closely with the ESAP Regional Marketing team, the SEA sales teams, as well as external Trade and MICE partners. This role reports to the Southeast Asia Marketing Director and will be based in Kuala Lumpur.

• Execute localized B2B marketing programs to drive brand awareness and sales partnerships to trigger purchase and accelerate pipeline for both Trade and MICE functions
• Drive impactful effective and targeted marketing programs across varied channels (CRM, social, training and owned channels) to animate the Club Med product and offerings
• Provide support & Trade marketing tools to the SEA sales teams
• Develop and update MICE communication materials to better market the Resorts
• Manage creative lead generation campaigns to nurture current pool of Travel Agent partners and MICE clients, and gain new prospects during business rebound
• Animate our Club Med TA portal and make sure the information is always updated
• Ensure accurate and optimal Club Med presence on our Partners' marketing efforts

Ongoing analytics, reporting & optimization on programs to boost campaigns' performance.

Please send your updated CV to [e-mail] if the role is relevant to your experience.

Due to volume of applications, we regret only shortlisted candidates will be notified.

Required Skills:

Lead Generation, Brand Awareness, Marketing Strategy, Partnerships, Travel Optimization, Campaigns, Analytics, Strategy, Materials Marketing, Business Communication, Sales Training