Trade Activation Lead — Hybrid FMCG & Shopper Engagement

Suntory Holdings Limited; Petaling Jaya; Hybrid; MYR 70,000 - 90,000; Full time

Job summary

A leading beverage company is seeking a Trade Activation Manager in Petaling Jaya, Malaysia. You will design and execute trade activation strategies that engage shoppers and drive conversion in retail channels. The ideal candidate will have 5–8 years of experience in trade activation, a bachelor's degree in marketing or business, and strong analytical and communication skills. This role offers a hybrid work model and various benefits, including medical coverage and generous leave.

Benefits

17 days Annual Leave

16% Employer EPF contribution

Medical and insurance coverage

Optical and dental coverage

Qualifications

• 5–8 years’ experience in trade activation or similar roles, preferably in FMCG.
• Strong understanding of shopper engagement, POS requirements, and retail dynamics.
• Proficiency in analyzing market data and delivering actionable insights.

Responsibilities

• Develop and implement shopper-focused trade activation programs and in-store campaigns.
• Partner with retailers to create engaging displays, POS materials, and digital signage.
• Manage budgets and optimize ROI for trade initiatives.

Skills

Trade activation experience

Analytical skills

Communication skills

Negotiation skills

Presentation skills

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

A leading beverage company is seeking a Trade Activation Manager in Petaling Jaya, Malaysia. You will design and execute trade activation strategies that engage shoppers and drive conversion in retail channels. The ideal candidate will have 5–8 years of experience in trade activation, a bachelor's degree in marketing or business, and strong analytical and communication skills. This role offers a hybrid work model and various benefits, including medical coverage and generous leave.