Tiktok Marketing Executive

Astra Baby Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A baby lifestyle brand in Kuala Lumpur seeks a Social Media Manager to oversee TikTok content creation and affiliate program management. You'll plan and publish engaging videos, manage influencer outreach, and analyze content performance. Ideal candidates have 1-3 years of experience in social media management with strong skills in TikTok platform, communication, and video editing. Enjoy benefits like annual leave, medical leave, and career growth opportunities.

Benefits

Annual Leave

Medical Leave

Health Insurance

Career growth opportunities

Qualifications

• 1–3 years of experience in social media management or influencer marketing.
• Strong understanding of TikTok algorithms and current trends.
• Good command of English; Mandarin or Bahasa Malaysia is a plus.

Responsibilities

• Plan, script, and publish engaging TikTok videos.
• Manage the end-to-end TikTok workflow.
• Recruit and onboard affiliate partners and KOLs.

Skills

Social media management

Influencer marketing

Video editing

Trend analysis

Communication

Tools

CapCut

Canva

Excel

Job description

Requirements

• 1–3 years of experience in social media management, influencer marketing, or affiliate coordination.
• Strong understanding of TikTok platform, algorithms, and current trends.
• Basic video editing skills using CapCut, Canva, or TikTok Editor.
• Comfortable communicating with influencers and affiliates.
• Good command of English (Mandarin or Bahasa Malaysia is a plus).
• Passion for mum, baby, and lifestyle content creation.

Technical & Creative Skills

• TikTok content creation & editing
• Trend analysis and short‑form storytelling
• Influencer & affiliate outreach
• Basic analytics and reporting (Excel, TikTok analytics, or affiliate dashboards)
• Campaign planning and coordination

Soft Skills

• Creative and self‑motivated
• Organized and detail‑oriented
• Strong communication and people skills
• Fast learner who can adapt to changing social media trends
• Team player with positive attitude

Responsibilities

TikTok Management

• Plan, script, and publish engaging TikTok videos that align with brand campaigns, seasonal events, and product launches.
• Identify and leverage viral trends, sounds, and content styles suitable for the mum & baby category.
• Handle the end‑to‑end TikTok workflow: shooting, editing, captioning, scheduling, and posting.
• Interact with followers, reply to comments, and build brand community.
• Manage TikTok Live sessions or collaborations with influencers.
• Analyze content performance (views, engagement, follower growth, conversion) and prepare weekly reports.

Affiliate Program Management

• Recruit and onboard affiliate partners, KOLs, and content creators aligned with the brand’s audience.
• Communicate posting requirements, product highlights, and brand guidelines to affiliates.
• Distribute samples and manage product seeding to affiliates and micro‑influencers.
• Track affiliate activities, code usage, and content submissions.
• Prepare monthly reports on affiliate performance, payout summaries, and ROI.
• Organize campaigns, contests, or seasonal incentive programs to boost affiliate participation.

Content & Campaign Coordination

• Work with designers and marketing team to prepare monthly TikTok and affiliate content calendars.
• Align all social media and affiliate content with ongoing promotions, product launches, and events.
• Coordinate with marketing and sales teams to maximize traffic from TikTok and affiliate content.
• Maintain an organized database of affiliate partners, campaign timelines, and performance records.

Reporting & Analysis

• Track weekly TikTok performance metrics: reach, engagement, conversions, and trends.
• Compile monthly affiliate summaries with sales data and top‑performer insights.
• Recommend new strategies or formats to improve content visibility and affiliate sales.

Benefits

• Annual Leave
• Medical Leave
• EPF & SOCSO contributions
• Health Insurance
• Career growth opportunities
• Supportive working environment

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