Senior Product Marketing Specialist

Steelcase Manufacturing (Malaysia) Sdn Bhd; Kuala Lumpur; On-site; MYR 80,000 - 100,000; Full time

Job summary

A leading manufacturing company in Kuala Lumpur is seeking a Senior Product Marketing Specialist to drive marketing efforts for a specific product line. You will conduct market analysis, manage product portfolios, and lead strategic marketing plans, collaborating with cross-functional teams to ensure successful launches. The ideal candidate should have at least 6 years of experience in product marketing with strong analytical and communication skills. This role offers an opportunity to shape marketing strategies in a dynamic environment.

Qualifications

• Minimum of 6 years’ experience in product marketing, preferably in consumer products or B2B industries.
• Demonstrated experience in portfolio management and product development.
• Strong analytical and conceptual thinking skills.

Responsibilities

• Lead market analysis to identify trends, opportunities, and challenges for product development.
• Develop and execute strategic marketing plans for assigned product lines.
• Collaborate with brand communications, sales training, and launch teams to support promotional efforts.
• Manage product portfolio, including lifecycle planning and new product introductions.
• Serve as the subject matter expert for assigned products, providing training and support to internal teams and field sales.

Skills

Product marketing

Analytical skills

Communication

Strategic thinking

Education

Bachelor’s degree in Marketing, Business Development, or related field

Job description

Overview

We are hiring a Senior Product Marketing Specialist. You will play a critical role in driving the marketing efforts for a specific product line. Your responsibilities will include market analysis, product development, portfolio management and marketing planning. You’ll collaborate with cross-functional teams to ensure successful product launches and effective marketing campaigns.

Who You Are

You are a strategic thinker with a passion for product marketing and a proven ability to translate market insights into actionable strategies. You thrive in cross-functional environments and bring a strong mix of analytical skills, creativity, and business acumen to drive product success.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business Development, or a related field.
• Minimum of 6 years’ experience in product marketing, preferably in consumer products or B2B industries.
• Demonstrated experience in portfolio management and product development.
• Strong analytical and conceptual thinking skills.
• Excellent interpersonal and communication abilities.

Desired Skills and Experience

• Experience working with cross-functional teams including sales, engineering, and manufacturing.
• Proven ability to manage product lifecycles and lead go-to-market strategies.
• Skilled in market analysis, competitive research, and customer insights.
• Comfortable presenting to internal stakeholders and external partners.
• Experience working with external vendors, consultants, or agencies.

What You Will Be Doing

• Lead market analysis to identify trends, opportunities, and challenges for product development.
• Develop and execute strategic marketing plans for assigned product lines.
• Collaborate with brand communications, sales training, and launch teams to support promotional efforts.
• Manage product portfolio, including lifecycle planning and new product introductions.
• Serve as the subject matter expert for assigned products, providing training and support to internal teams and field sales.