Specialist, Digital Marketing - Mobility

S&P Global; Penang; On-site; MYR 50,000 - 70,000; Full time

Job summary

A leading financial services company in Penang is seeking a Specialist in Digital Marketing to manage social media, create engaging content, and analyze data to enhance user experience. The ideal candidate has proven experience in social media management, strong communication skills, and knowledge of emerging market trends. You will coordinate with local marketers and industry experts to produce webinars and thought leadership content. This role offers an exciting opportunity with a dynamic team.

Qualifications

• Proven experience in social media management.
• Strong understanding of automotive or technology trends.
• Ability to engage diverse audiences effectively.

Responsibilities

• Schedule, post, and analyze traffic data on social media platforms.
• Create engaging content for social media to retain customers.
• Produce and promote industry webinars.

Skills

Social media management

Understanding of automotive or technology market trends

Customer touchpoints mapping

Basic video content creation

Salesforce experience

Google Analytics proficiency

Strong communication skills

SEO knowledge

Tools

Salesforce

Marketo

Google Analytics

Adobe

Job description

Specialist, Digital Marketing - Mobility

About the Role:

Grade Level (for internal use): 08

S&P Global has recently announced the intent to separate our Mobility Segment into a standalone public company. For more information, visit www.spglobal.com/mobility.

Responsibilities

• Scheduling, posting, and analyzing traffic data on social media platforms (YouTube, LinkedIn Group).
• Create engaging content on social media platforms to attract and retain customers and maintain a consistent brand message.
• Coordinate between internal experts and industry influencers to host e‑forums and/or content collaborations.
• Produce industry webinars with local and regional analysts and promote the events.
• Coordinate with other local marketers, internal stakeholders, and external writers to produce and localize our thought leadership assets into Chinese, Japanese, and Korean.
• Analyze data from social media platforms and Salesforce to assess performance.
• Conduct website audits and analyze data to recommend improvements and optimize the user experience.

Qualifications

• Proven experience in social media management.
• Understanding of automotive or technology market trends and emerging digital technologies.
• Able to map customer touchpoints and understand buyer's journey.
• Basic video content creation skill set is a plus.
• Experience with Salesforce, Marketo and other data analytics platforms such as Google Analytics, Adobe related to social media.
• Strong communication skills and ability to engage with diverse audiences across all levels.
• Knowledge of SEO and SEM is a plus.
• Ability to work independently and as part of a team.

Equal Opportunity Employer

S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status or any other status protected by law. Only electronic job submissions will be considered for employment.

If you need an accommodation during the application process due to a disability, please send an email to: **************@spglobal.com and your request will be forwarded to the appropriate person.

US Candidates Only: The EEO is the Law Poster http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf describes discrimination protections under federal law. Pay Transparency Nondiscrimination Provision - https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp_%20English_formattedESQA508c.pdf