Specialist, Business Analytics & Insights

U Mobile Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A telecommunications company in Kuala Lumpur is seeking a Specialist in Business Analytics & Insights to drive data-driven decisions and enhance customer engagement. The ideal candidate will possess strong SQL and Power BI skills, with 2-4 years of relevant experience in data reporting and analysis. Key responsibilities include analyzing customer behavior, monitoring KPIs, and collaborating with data science teams. This role offers a dynamic work environment with comprehensive benefits.

Benefits

Comprehensive medical and insurance benefits

Flexi working hours

Staff Line & Device Subsidy

Convenient location with public transport access

Special employee discounts

Qualifications

• Minimum Bachelor’s degree required.
• 2–4 years of relevant experience preferred.
• Strong SQL skills essential for data extraction.

Responsibilities

• Analyse customer behaviour to improve targeting accuracy.
• Monitor personalization KPIs and performance insights.
• Provide data-driven insights for business strategy.

Skills

SQL skills

Power BI

Microsoft Excel

Business analysis

Data reporting

Communication skills

Education

Bachelor’s degree in Business, Statistics, Computer Science, IT, or a related field

Job description

Specialist, Business Analytics & Insights

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Life at U Mobile

We are Passionate, Innovative, Trustworthy, Team-Oriented & Fun-Loving.
At U Mobile, we are always on the lookout for great talents and passionate individuals to join our growing team.
Let’s start your journey with an award-winning organization! #UnbeatableCareerAwaits

Top Reasons To Join Us!

• Awarded For
  • Most Preferred Employers in Telecommunication Industry (2022, 2023 & 2024)
  • Bronze Winner in Cross-Generational Workforce Engagement (2024)
  • Gold Winner for Excellence in Workplace Culture (2021)
• Comprehensive medical, dental, optical and insurance benefits
• Flexi working hours arrangements
• Staff Line & Device Subsidy
• Smart Casual Attire
• Child Parental Care Leave
• Convenient location with access to public transport (Imbi Monorail/Bukit Bintang MRT)
• Special employee discounts for selected F&B Brands

The Day-To-Day Activities

• Personalization Insights & Performance Analysis
• Analyse customer behaviour, model outputs, and personalized journeys to uncover insights that improve targeting accuracy, offer relevance, and customer engagement.
• Monitor personalization KPIs such as response rate, conversion, uplift, and customer movement across segments.
• Identify performance issues, anomalies, or opportunities for optimisation and provide clear recommendations to stakeholders.
• Personalization Tracking & Collaboration with Data Teams
• Manage end‑to‑end tracking for personalization initiatives across all segments and channels (not limited to Prepaid/Postpaid).
• Work closely with Data Science teams to refine model requirements, validate outputs, and support UAT for new/updated models (e.g., NBO, Price Elasticity model, Persona models etc).
• Translate modeling insights into business‑friendly explanations for Marketing, Product, CRM, and Management.
• Business Insights & Ad‑Hoc Analytical Support
• Provide data‑driven insights across Prepaid and Postpaid that support the wider business strategy
• Assist with ad‑hoc deep dives, dashboards, and analytical tasks that require customer‑level or segment‑level understanding.
• Contribute to continuous improvement of personalization measurement frameworks, tracking processes, and dashboards.

About You

• Minimum Bachelor’s degree in Business, Statistics, Computer Science, IT, or a related field.
• Passion for working with data and solving business challenges through insights and reporting.
• 2–4 years of relevant experience in data reporting, analysis, or business intelligence is a plus, preferably in the telecommunications or prepaid industry.
• Strong SQL skills for data extraction and preparation.
• Advanced proficiency in Power BI for dashboard design and performance tracking.
• High proficiency in Microsoft Excel for report preparation and validation.
• Understanding of basic data analysis techniques and statistical concepts.
• Highly detail‑oriented, ensuring all reports and dashboards are accurate and reliable.
• Proactive in highlighting discrepancies, unusual patterns, or potential issues to stakeholders.
• Strong communication and interpersonal skills to collaborate effectively with marketing, operations, and management teams.
• Ability to manage recurring deliverables and analytical tasks in a fast‑paced, dynamic environment.
• Analytical thinker with problem‑solving skills and a mindset for continuous improvement.

What’s Next?

Once you have applied online, our team will review your application and due to a high volume of applications, only shortlisted candidates will be notified.