Social Media Specialist (Marketing) - ShopeeFood

Shopee; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading e-commerce platform in Kuala Lumpur is seeking a creative video content specialist to drive social media engagement. The role requires proven experience in social media marketing and content creation. Candidates should be proficient in English and BM, have a solid understanding of local communities, and a strong work ethic. The ideal applicant will manage various online platforms and strategize campaigns to foster community interaction.

Qualifications

• Proven working experience in social media marketing or as a digital media specialist.
• Prior experience using Adobe Premiere Pro will be an advantage.
• Good communication skills in BM & English is a must.

Responsibilities

• Conceptualizing and creating engaging video content for social media platforms.
• Manage various online community platforms and social media daily.
• Monitor campaign results and modify plans to enhance campaign performance.

Skills

Social media marketing

Content creation

Video editing

Project management

Communication skills

Education

Diploma/Bachelor’s degree in Communications, Marketing, Business, New Media or Public Relations

Tools

Adobe Premiere Pro

Job description

Job Description

• Conceptualizing and creating engaging video content tailored for specific social media platforms such as Instagram, TikTok, YouTube, etc.
• Developing creative ideas and storyboards for video content that align with brand objectives and target audience.
• Planning and executing video shoots, including setting up lighting, audio equipment, and camera angles.
• Capturing high-quality footage according to the creative vision and technical requirements.
• Directing talent and ensuring a smooth filming process.
• Manage various online community platforms and social media on a daily basis.
• Strategize, plan and create content to post on social media to engage the online community and increase traction on the various platforms.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Explore new functions of the platforms and propose new engagement posts accordingly.
• Monitor campaign results, compile learnings and modify plans to further enhance the campaign result and achieve the campaign's KPI (e.g. contingency plan).
• Monitor competitor’s Social Media activities, results and provide adequate analysis.
• Plan, request and utilize online & offline budgets.
• Other ad-hoc tasks as needed.
  
  

Requirements

• Proven working experience in social media marketing or as a digital media specialist.
• Diploma/Bachelor’s degree is required, preferably in Communications, Marketing, Business, New Media or Public Relations.
• Prior experience using Adobe Premiere Pro will be an advantage.
• Previous work experience managing social media platforms and content creation is preferred.
• Good communication skills in BM & English is a must have (proficiency in an additional language is a plus point).
• Excellent understanding of local communities.
• Detailed oriented and a creative problem solver.
• Strong project management and executional abilities.
• Keen sense of creative aesthetics and design.
• Strong work ethics and performance-driven.
• Reliable and good team player who enjoys a fast-paced environment.