Social Media Marketing

Miki Optometry; Kuala Lumpur; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A local optometry firm in Kuala Lumpur is seeking a Social Media Specialist to develop and execute strategies that enhance brand awareness and engagement. Responsibilities include creating engaging content across platforms such as Facebook and Instagram, managing community interactions, and analyzing metrics to improve performance. Candidates should have strong skills in content creation in English, Bahasa Malaysia, and Mandarin, as well as experience in social media management. This role includes a range of benefits that support work-life balance.

Benefits

Annual Leave

Health Insurance

Performance Bonus

Professional Career Development

Unlimited Supply Pantry Food

Qualifications

• Ability to create engaging and shareable content in English, Bahasa Malaysia, and Mandarin.
• Experience managing social media platforms such as Facebook, Instagram, and TikTok.
• Proficient in utilizing data analytics tools to measure campaign performance.

Responsibilities

• Develop and execute social media strategies to enhance brand awareness and engagement.
• Manage and maintain social media presence across various platforms.
• Monitor for trends, customer feedback, and competitor activities.
• Engage with the online community to foster positive relationships.

Skills

Social media strategy development

Content creation (text, image, video)

Data analytics

Graphic design skills

Customer engagement

Job description

Requirement

• Develop and execute social media strategies to enhance brand awareness and engagement for Miki Optometry, aligning with overall business goals.
• Create engaging and shareable content (text, image, video) in English, Bahasa Malaysia, and Mandarin, tailored to different social media platforms and target audiences.
• Manage and maintain Miki Optometry's social media presence across platforms such as Facebook, Instagram, and potentially others relevant to the local market.
• Monitor social media channels for trends, customer feedback, and competitor activities, providing insights and recommendations for improvement.
• Engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner, fostering positive relationships with customers.
• Utilize data analytics tools to track and measure the performance of social media campaigns, providing regular reports and insights to optimize strategies and improve ROI.
• Collaborate with the marketing team to ensure consistent branding and messaging across all online and offline channels.
• Create visually appealing graphics and multimedia content using graphic design skills to enhance social media posts and campaigns.
• Stay up-to-date with the latest social media trends, tools, and best practices, continuously seeking opportunities to improve Miki Optometry's social media presence.
• Assist in the planning and execution of social media advertising campaigns, including budget management and performance tracking.

Responsibility

• Develop and execute social media strategies to enhance brand awareness and engagement for Miki Optometry, aligning with overall marketing goals.
• Create engaging and informative content, including text, images, and videos, tailored to different social media platforms to attract and retain followers.
• Manage and maintain Miki Optometry's social media presence across platforms like Facebook, Instagram, and potentially TikTok, ensuring consistent branding and messaging.
• Monitor social media channels for customer inquiries, comments, and feedback, responding promptly and professionally to address concerns and foster positive relationships.
• Analyze social media data and metrics to track performance, identify trends, and optimize campaigns to improve reach, engagement, and conversions.
• Collaborate with the marketing team to integrate social media activities with other marketing initiatives, such as email marketing and promotions, to maximize impact.
• Stay up-to-date with the latest social media trends, tools, and best practices, and recommend innovative strategies to enhance Miki Optometry's social media presence.

Benefits

• Annual Leave
• EPF
• Health Insurance
• Medical Leave
• SOCSO
• Birthday Leave
• Casual Wear
• Compassionate Leave
• Company Activities
• Company Trip
• Employee Discount on company products/services
• Fun Entertainment Environment
• Hybrid working mode
• Marriage Leave
• Medical Check-up Allowance
• Maternity Leave
• Optical Claim
• Parental Leave
• Performance Bonus
• Professional Career Development
• Public Holiday Substitution
• Salary Increment
• Staff Appreciation & Rewards
• Unlimited Supply Pantry Food
• Work-Life Balance
• Nearby public transportation