Social Media Manager

Tradr Sdn Bhd; Shah Alam; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic social media agency in Shah Alam is seeking a Social Media Manager to develop and execute creative strategies across platforms including TikTok and Instagram. The ideal candidate has 2–4 years of experience, a strong grasp of short-form content, and excels in balancing creativity with analytical skills. Responsibilities include managing content calendars and community engagement, while optimizing performance metrics. Benefits include annual leave, EPF, SOCSO, and more.

Benefits

Annual Leave

EPF

SOCSO

EIS

Free parking

Birthday leave

Staff purchase

Qualifications

• 2–4 years experience managing social media for brands or businesses.
• Strong understanding of TikTok & Instagram short-form content.
• Experience managing content calendars and creators.

Responsibilities

• Develop and execute social media strategy across TikTok, Instagram, and other platforms.
• Build monthly content calendars aligned with product launches.
• Oversee creation of short-form videos, captions, and CTAs.

Skills

Social media management

Content creation for TikTok and Instagram

Analytical thinking

Creativity

Job description

Qualifications

• 2–4 years experience managing social media for brands or businesses
• Strong understanding of TikTok & Instagram short-form content
• Experience managing content calendars and creators
• Comfortable working with data and performance metrics
• Able to balance creativity with commercial thinking

Responsibilities

Strategy & Planning

• Develop and execute social media strategy across TikTok, Instagram, Facebook, and emerging platforms
• Build monthly content calendars aligned with product launches, campaigns, and promotions
• Translate brand positioning and product USPs into clear content pillars

Content & Execution

• Oversee creation of short-form videos, captions, hooks, and CTAs
• Work closely with copywriters, videographers, designers, and creators
• Ensure content is platform-optimized (hooks, pacing, subtitles, trends)

Performance & Optimization

• Track and analyze key metrics: reach, engagement, watch time, CTR, conversion
• Identify winning formats and scale what works
• Optimize content based on data, not assumptions

Brand & Community

• Maintain consistent brand voice and visual direction
• Engage with comments, messages, and community feedback
• Act as the bridge between customer insights and marketing decisions

Collaboration

• Work with e-commerce, performance marketing, and retail teams to align messaging
• Support campaign launches and sales events with social content

Benefits

• Annual Leave
• EPF
• SOCSO
• EIS
• FREE PARKING
• BIRTHDAY LEAVE
• STAFF PURCHASE