Social Media Executive

Thong Guan Industries Berhad; Alor Merah; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading packaging company located in Malaysia is seeking a social media specialist to enhance brand awareness in Mandarin-speaking markets. The role includes developing social media strategies, creating engaging content for platforms like WeChat, and monitoring community engagement. The ideal candidate must be proficient in Mandarin and English, with strong content creation and copywriting skills. Familiarity with B2B marketing or industrial products is preferred but not mandatory. Join us in a fast-paced environment focused on brand building and community interaction.

Qualifications

• Fluent in spoken and written Mandarin and English.
• Familiar with WeChat Official Accounts, WeChat Channels, and Xiao Hong Shu.
• Strong skills in content creation and copywriting with visual presentation focus.
• Basic data tracking and reporting ability.

Responsibilities

• Develop and execute social media strategies for Mandarin-speaking markets.
• Create engaging content tailored for various social media platforms.
• Monitor and engage with community interactions on social media.
• Plan and execute targeted marketing campaigns.
• Monitor analytics and prepare performance reports.

Skills

Proficiency in Mandarin

Proficiency in English

Content creation skills

Copywriting skills

Knowledge of WeChat operations

Analytical mindset

Tools

Canva

CapCut

Job description

Develop and execute social media strategies to enhance brand awareness in China and other Mandarin‑speaking markets.

Align content plans with company objectives — marketing campaigns, trade shows, product launches, and recruitment drives.

Research and identify trends, hashtags, and audience interests relevant to packaging, logistics, and sustainability.

2. Content Creation & Management

Create engaging posts, articles, and videos tailored for WeChat Official Account and Xiao Hong Shu audiences.

Localize existing English content into Mandarin with proper cultural adaptation.

Design visuals, infographics, or short videos (using Canva, CapCut, etc.) to enhance post attractiveness.

Maintain a consistent posting schedule and brand tone across platforms.

3. Community Engagement

Monitor comments, messages, and mentions; respond promptly and professionally.

Build and maintain relationships with key followers, influencers, and industry partners.

Encourage user engagement through interactive posts, polls, and story features.

4. Campaigns & Promotions

Plan and execute targeted marketing campaigns (e.g., product highlights, trade fair participation, case studies).

Coordinate with sales and marketing teams to promote new solutions or success stories.

Track and analyze campaign performance to optimize reach and engagement.

5. Analytics & Reporting

Monitor account growth, impressions, engagement rates, and follower demographics.

Prepare monthly social media performance reports with insights and improvement plans.

Use analytics tools (WeChat backend, RED analytics, or third‑party tools) to measure ROI.

Work closely with the marketing and sales teams to ensure consistent messaging.

Support brand‑building initiatives — corporate videos, recruitment content, sustainability storytelling.

Liaise with external partners, KOLs, or design agencies when needed.

Requirements / Skills

• Proficiency in Mandarin and English (spoken & written).
• Familiar with WeChat Official Accounts, WeChat Channels, and Xiao Hong Shu operations.
• Strong content creation and copywriting skills with an eye for visual presentation.
• Knowledge of B2B marketing or industrial products (preferred but not mandatory).
• Analytical mindset with basic data tracking and reporting ability.