Social Media Content Specialist

Giraffe Coffee Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic coffee company in Kuala Lumpur is seeking a skilled content creator to manage and develop engaging social media content. The role involves creating high-quality visuals, tracking social media performance, and ensuring brand consistency across platforms. Ideal candidates will have proven experience in social media content creation and proficiency in graphic design tools. This is an exciting opportunity to influence the brand's online presence and engagement.

Qualifications

• Proven experience in creating social media content for businesses, ideally in F&B.
• Strong understanding of various social media platforms.
• High level of attention to detail in visual content.

Responsibilities

• Develop and manage all published content across social media.
• Create visuals for social media posts according to brand guidelines.
• Track and analyze performance metrics of social media campaigns.

Skills

Social media content creation

Graphic design

Photography

Writing and editing

Social media analytics

Tools

CapCut

Canva

Adobe Creative Suite

Job description

• Develop, curate, and manage all published content (images, video, written) across all social media platforms.
• Ensure consistency in brand voice, messaging, and design across all social media channels.
• Create visually appealing graphics, images, and videos for social media posts in line with brand guidelines.
• Capture engaging photos and videos for products, behind-the-scenes content, and lifestyle visuals that align with company's brand identity.
• Work with internal and external teams to produce high-quality content.
• Stay updated on visual content trends, particularly in F&B related industry, to keep our content fresh and relevant.
• Track and analyze social media metrics to assess the performance of campaigns and content.
• Provide regular reports on social media activities, including insights and recommendations for improvement.

Job Requirements

• Proven experience in creating social media content for businesses, preferably within the F&B related industry.
• Strong understanding of social media platforms (e.g., Instagram, XHS, Facebook, TikTok).
• Proficiency in graphic design tools (e.g., CapCut, Canva, Adobe Creative Suite).
• Strong command of English (and other languages is a plus) with excellent writing, editing, and proofreading skills.
• High level of attention to detail, ensuring all visual content is polished and brand-compliant.
• Comfortable working with camera gear and willing to learn more about photography.
• Strong creative skills with a keen eye for visual storytelling and design aesthetics.
• Excellent self-motivation and the ability to work unsupervised.