Senior Social Media (F&B, Beauty)

Stream Empire Holdings; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A lifestyle-driven retail brand in Kuala Lumpur is seeking a Social Media Executive to manage day-to-day social media operations. You will assist with content planning, write engaging captions, and monitor brand engagement. Ideal candidates have 1–2 years of experience in social media marketing, knowledge of major platforms, and a strong ability to create appealing content. This dynamic role offers the opportunity to work within a fast-paced environment and requires collaboration with cross-functional teams.

Qualifications

• 1–2 years of experience in social media marketing or digital content management.
• Strong understanding of major social platforms like Instagram and TikTok.
• Excellent writing skills for creating platform-appropriate content.

Responsibilities

• Assist in planning and maintaining the content calendar across social platforms.
• Write engaging and aligned captions for each platform.
• Monitor and respond to comments and messages daily.

Skills

Social media marketing

Content management

Written communication

Photo/video editing

Organizational skills

Collaboration

Tools

Canva

CapCut

Meta Business Suite

Sprout Social

Job description

We’re looking for a digitally savvy, creative, and detail-oriented Social Media Executive to support our retail marketing team in managing the day-to-day operations of our social media platforms. If you have a passion for creating engaging content, understanding digital trends, and working with lifestyle-driven brands, this is your chance to be part of a dynamic, fast-paced environment.

Key Responsibilities

• Assist in planning and maintaining the content calendar across social platforms (e.g., Instagram, TikTok, Facebook), aligned with launches, promotions, and brand campaigns in coordination with the brand, retail, and e-commerce teams.
• Write clear, engaging, and brand-aligned captions, hashtags, and CTAs tailored to each platform and audience.
• Monitor and respond to comments, direct messages, and tagged content daily to foster engagement and maintain a positive brand presence.
• Stay current with social media trends, competitor activity, and cultural moments; regularly propose ideas to keep content fresh and relevant.
• Collaborate with design and content teams to produce engaging visual assets (e.g., Reels, Stories, TikTok).
• Assist in identifying and managing influencer and ambassador relationships, including sourcing and repurposing user-generated content.
• Execute seasonal and tactical campaigns, ensuring timely rollout of all content and deliverables.
• Track and report on key social media metrics; contribute insights for monthly performance reviews.
• Support live content capture during events, pop-ups, or shoots, including basic photo/video documentation.

Requirements

• 1–2 years of experience in social media marketing, digital content management, or a related field—preferably in the lifestyle retail industry.
• Strong understanding of major social platforms (Instagram, TikTok, Facebook, YouTube, XHS), including content formats, audience behaviors, and platform algorithms.
• Excellent writing and communication skills, with the ability to craft engaging, platform-appropriate captions, hashtags, and CTAs.
• Basic photo/video editing skills using tools such as Canva, CapCut, Adobe Express, or similar.
• A keen eye for design, aesthetics, and current trends in digital content and youth culture.
• Familiarity with scheduling, publishing and analytics tools (e.g., Meta Business Suite, Later, Sprout Social).
• Strong organizational and time management skills; able to handle multiple tasks and deadlines.
• Collaborative mindset; able to work cross-functionally with design, content, e-commerce, and retail teams.
• Willingness to travel or work flexible hours occasionally during campaign periods or brand events.

Bonus Points

• Experience working in a fast‑paced, multi‑brand environment or across different consumer segments (e.g., beauty, lifestyle, or retail).
• Passion for digital trends, emerging platforms, and experimenting with new content formats (e.g., Reels, TikTok trends, interactive stories).
• Familiarity with influencer or creator collaboration processes.
• Ability to adapt tone, style, and messaging for different brand voices or target audiences.

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