Senior Social Media Executive

Huo Long Malatang Sdn Bhd; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A fast-growing F&B group in Kuala Lumpur seeks a Senior Social Media Executive to manage social media presence for multiple brands. Responsibilities include content creation, community engagement, and support for marketing activities. The ideal candidate should have 2-4 years of experience in social media or digital marketing, strong knowledge of the Malaysian market, and creativity in brand management. This role offers growth potential into senior management positions.

Benefits

Performance-based recognition

Clear growth path

Qualifications

• Minimum 2–4 years' experience in social media or digital marketing.
• Able to manage multiple brands with different positioning.
• Strong understanding of the Malaysian market.

Responsibilities

• Plan, create, and manage social media content across platforms.
• Engage with followers and manage community interactions.
• Track content performance and support marketing campaigns.

Skills

Social Media Management

Content Creation

Brand Management

Digital Marketing

Trend Analysis

Job description

Senior Social Media Executive / Social Media Executive

Senior Social Media Executive (Marketing – F&B Group)

About the Company

ELCY Group is a fast-growing F&B group in Malaysia, operating multiple restaurant brands including Rasa Mala (modern halal Malatang) and Huo Long Malatang (Malaysian-style Malatang). We are building strong brands with disciplined execution and are looking for a Senior Social Media Executive to grow our digital presence across multiple markets.

Job Responsibilities

Plan, create, and manage daily social media content across Instagram, TikTok, and Facebook

Handle content for both Rasa Mala and Huo Long Malatang, adapting tone and messaging for different audiences

Stay updated with trends, formats, and platform algorithms

Content Creation & Brand Management

Coordinate content shoots, short videos, reels, and outlet content

Work with designers, videographers, and influencers

Ensure content aligns with each brand’s positioning, values, and guidelines

Influencer & Community Engagement

Identify and manage KOLs and creators for both brands

Engage with followers, comments, and DMs professionally

Performance & Campaign Support

Track content performance, engagement, and growth

Support marketing campaigns, outlet openings, and festive promotions

Work closely with marketing and operations teams for smooth execution

Requirements

Minimum 2–4 years experience in social media or digital marketing

Able to manage multiple brands with different positioning and target audiences

Strong understanding of the Malaysian market, including Malay/Muslim and Chinese audiences

Comfortable creating and managing content in Bahasa Malaysia and English (Mandarin is an advantage)

Familiar with Instagram Reels, TikTok trends, and basic analytics

Creative, organised, and hands-on

Willing to be on-site for content shoots when required

Why Choose Us

Hands-on exposure managing two strong and growing F&B brands

Opportunity to work across halal and non-halal markets, building real multi-brand experience

High ownership and visibility of your work

Clear growth path into Social Media Lead or Marketing Manager roles

Structured team, clear direction, and room to experiment creatively

Performance-based recognition and learning opportunities

Unlock job insights

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What\'s your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Social Media Executive?
• How many years of digital marketing experience do you have?

What can I earn as a Social Media Executive