Senior Sales Manager

Capri by Fraser; Johor Bahru; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading hospitality group in Johor Bahru is seeking a seasoned Sales Manager to develop and implement sales strategies across corporate and leisure segments. The ideal candidate should possess 5–7 years of experience in the hospitality industry, with strong leadership, negotiation, and communication skills. You will lead a dynamic sales team, build key relationships, and analyze market trends to optimize performance. This role offers the opportunity to showcase your skills in a well-regarded international brand.

Qualifications

• 5–7 years of sales experience in the hospitality industry, preferably in a senior or managerial role.
• Strong leadership and negotiation skills with excellent communication abilities.
• Proficiency in CRM systems and Microsoft Office applications.

Responsibilities

• Develop and implement sales strategies for corporate and leisure segments.
• Lead and inspire the sales team to exceed sales goals.
• Build relationships with corporate clients and travel agents.
• Identify new business opportunities and negotiate contracts.
• Monitor sales performance and analyze market trends.
• Prepare reports and forecasts to support revenue growth.
• Mentor junior sales staff and foster a high-performance culture.
• Collaborate with teams to align strategies.
• Represent the hotel at trade shows and events.

Skills

Sales experience

Leadership

Negotiation skills

Communication

Client-focused mindset

Tools

CRM systems

Microsoft Office

Job description

Responsibilities

• Develop and implement sales strategies to achieve revenue targets across corporate, group, and leisure segments.
• Lead and motivate the Sales team to exceed sales goals and deliver excellent client service.
• Build and maintain strong relationships with key corporate clients, travel agents, and business partners.
• Identify new business opportunities and negotiate contracts to secure long-term partnerships.
• Monitor sales performance, analyze market trends, and adjust strategies to optimize results.
• Prepare sales forecasts, reports, and performance analyses to support revenue growth.
• Mentor and train junior sales staff, fostering professional growth and a high-performance culture.
• Collaborate with Marketing, Revenue, and Operations teams to align strategies and ensure service excellence.
• Represent the hotel at trade shows, client events, and industry functions to promote brand visibility.

Requirements

• Minimum 5–7 years of sales experience in the hospitality industry, with proven success in a senior or managerial role.
• Strong leadership, negotiation, and communication skills with a client-focused mindset.
• Solid knowledge of hospitality sales, revenue management, and corporate or group markets.
• Proficient in CRM systems, sales tools, and Microsoft Office applications.
• Strategic, adaptable, and results-driven, with excellent organizational and problem-solving abilities.