Senior PR Executive or Assistant PR Manager

EBC Group; Kuala Lumpur; On-site; MYR 70,000 - 90,000; Full time

Job summary

A global financial services provider is seeking a Senior PR Executive or Assistant PR Manager in Kuala Lumpur. The role involves developing global PR strategies, managing media relations, and executing campaigns to enhance the company's reputation. Candidates should have a bachelor's degree and 4-6 years of experience in public relations, ideally in the Fintech or Financial Services sector. Strong communication and media relations skills are essential, along with the ability to work across different time zones. This position offers a dynamic work environment within a rapidly growing organization.

Qualifications

• 4-6 years of experience in public relations or corporate communications.
• Experience in Fintech or Financial Services industry preferred.
• Proven track record of executing global PR campaigns.

Responsibilities

• Develop PR strategies to enhance brand awareness.
• Cultivate relationships with media and influencers.
• Create press releases and manage PR events.

Skills

Strong communication skills

Media relations expertise

Strategic thinking

Crisis communications

Education

Bachelor's degree in Communications, Public Relations, Journalism, Marketing or related field

Tools

PR software and tools (Cision, Meltwater, PR Newswire)

Microsoft Office Suite

Job description

EBC Financial Group – a global financial services provider headquartered in the dynamic city of London, we specialize in global financial investment, asset management and financial consulting. Our team consists of seasoned professionals and young talents who bring diverse perspectives and exceptional skills to the table. Since our establishment in 2020, our company has experienced rapid growth. We currently operate in major financial hubs worldwide, including Cyprus, Sydney, Singapore, Kuala Lumpur, Hong Kong, Tokyo, Bangkok and more. At EBC, integrity, respect, and youth are our core values. The right candidate will have the opportunity to work with experienced professionals and be part of a dynamic and innovative team. Join us on our mission to create value for our clients and become a trusted partner in the global financial market.

Job Summary

We are looking for an experienced Senior PR Executive or Assistant PR Manager with a global focus to join our dynamic team. The successful candidate will be responsible for developing and executing strategic public relations initiatives to enhance the company's brand reputation and visibility on a global scale. This role requires strong communication skills, media relations expertise, and a proactive approach to building and maintaining positive relationships with key stakeholders, including media outlets, influencers, and industry partners.

Key Responsibilities

• Develop and implement comprehensive global PR strategies to increase brand awareness and positive media coverage.
• Cultivate and maintain relationships with international media outlets, journalists, bloggers, and influencers to secure editorial coverage and PR opportunities.
• Create compelling press releases, media pitches, and other PR materials to effectively communicate key messages and company news to target audiences.
• Organize and manage press events, product launches, media briefings, and other PR activities to generate media interest and coverage.
• Monitor media coverage and industry trends, conduct media analysis, and prepare reports to evaluate PR effectiveness and identify opportunities for improvement.
• Collaborate with internal teams, including marketing, communications, and product development, to ensure alignment of PR initiatives with overall business objectives.
• Serve as a spokesperson and media liaison for the company, responding to media inquiries, interview requests, and crisis communications as needed.
• Identify and leverage opportunities for thought leadership and executive visibility through speaking engagements, awards, and industry conferences.
• Develop and maintain PR databases, press lists, and contact databases to support PR campaigns and outreach efforts.
• Stay informed about industry developments, competitor activities, and emerging trends in PR and communications to inform PR strategy and tactics.

Qualifications

• Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or related field.
• Minimum of 4-6 years of experience in public relations, corporate communications, or related roles, preferably with a global focus.
• Preferably from Fintech/ Financial Services industry.
• Proven track record of successfully executing PR campaigns and securing media coverage on a global scale.
• Excellent written and verbal communication skills, with the ability to craft clear, concise, and compelling PR materials.
• Strong media relations skills, with an extensive network of media contacts and experience pitching stories to journalists and influencers.
• Ability to work effectively under pressure, prioritize multiple projects, and meet tight deadlines in a fast-paced environment.
• Strategic thinking and problem-solving abilities, with a results-driven mindset and a focus on achieving measurable PR objectives.
• Flexibility to work across different time zones and accommodate international travel as needed.
• Proficiency in PR software and tools, such as Cision, Meltwater, or PR Newswire, as well as Microsoft Office Suite.
• Experience in crisis communications and reputation management is a plus.