Senior Marketing Manager

MJM Malaysia Sdn Bhd; Selangor; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading beverage company in Malaysia is seeking a Senior Marketing Manager to oversee the growth, profitability, and brand equity of its beverage portfolio. This hands-on leadership position demands an individual with extensive experience in FMCG marketing, particularly in beverages, and a strong understanding of local market dynamics. Key responsibilities include managing brand KPIs, executing channel-specific strategies, leading integrated marketing planning, and ensuring innovation efficacy. The ideal candidate will have proven experience in brand growth and facility in a fast-paced environment.

Qualifications

• 7–10 years FMCG marketing experience, preferably in beverages or impulse-driven categories.
• Proven experience owning brand growth with commercial accountability.
• Strong understanding of Malaysia GT, MT, convenience, and distributor-led execution.

Responsibilities

• Own beverage brand KPIs including sales value, volume, distribution, and market share.
• Lead brand positioning and drive annual brand plans.
• Execute channel-specific strategies across General Trade and E-commerce.
• Lead IMC planning focusing on digital-first campaigns.
• Manage end-to-end innovation execution from concept to launch.

Skills

Brand positioning & portfolio management

Campaign execution & performance marketing

Sampling, visibility, and trial-driven programmes

Strong analytical skills (Excel, PowerPoint)

Leadership

Education

Bachelor’s degree in Marketing, Business, Communications, or equivalent

Job description

The Senior Marketing Manager – Beverages owns the growth, profitability, and brand equity of MJM’s beverage portfolio (V-Code Sparkling Coffee, Jasper and future extensions) in Malaysia. The role is accountable for brand P&L delivery, fast in-market execution, and building strong relevance across General Trade, Modern Trade, Convenience, On-Premise, and E-commerce channels.

This is a hands‑on leadership role suited for a marketer who understands impulse‑driven categories, price sensitivity, and high‑frequency promotions.

Key Responsibilities

Brand & Commercial Ownership

• Own beverage brand KPIs including sales value, volume, distribution, market share, and gross margin
• Lead brand positioning, architecture, and portfolio roles (core SKU, extensions, limited editions)
• Drive annual brand plans with clear volume, visibility, and trial objectives

Go‑to‑Market & Channel Execution

• Translate brand strategy into channel‑specific execution across:
  • General Trade (impulse, wholesalers)
  • On‑Premise (cafés, gyms, petrol marts where applicable)
  • E‑commerce
• Partner closely with Sales & Trade Marketing on:
  • Price corridors and promo depth
  • In‑store visibility, secondary displays, and sampling
  • New SKU and pack‑type listings

Integrated Marketing & Performance Marketing

• Lead IMC planning with strong emphasis on:
  • Digital‑first campaigns
  • KOL/KOC seeding and content performance
  • Sampling‑led trial generation
• Ensure campaigns drive awareness → trial → repeat, not just impressions
• Track campaign effectiveness and continuously optimise based on results

Consumer Insight & Innovation

• Own beverage consumer insights (usage occasions, taste preference, energy/coffee mindset)
• Lead innovation projects including:
  • New flavours / functional variants
  • Pack formats and limited editions
• Manage end‑to‑end innovation execution from concept to post‑launch review

Agency & Stakeholder Management

• Lead and evaluate digital, social, creative, PR, and event agencies
• Act as the main brand interface with Sales, Supply Chain, Finance, and external partners

People & Budget Management

• Coach and develop Brand Manager(s) / Assistant Brand Manager(s)
• Own beverage marketing budget planning, control, and ROI optimisation

Job Requirements

• Bachelor’s degree in Marketing, Business, Communications, or equivalent
• 7–10 years FMCG marketing experience, preferably in beverages or impulse‑driven categories
• Proven experience owning brand growth with commercial accountability
• Strong understanding of Malaysia GT, MT, convenience, and distributor‑led execution
• Hands‑on experience in:
  • Brand positioning & portfolio management
  • Campaign execution & performance marketing
  • Sampling, visibility, and trial‑driven programmes
• Strong analytical skills (Excel, PowerPoint); sales & promo analysis experience preferred
• Comfortable operating in a lean, fast‑moving, entrepreneurial environment
• Strong leadership, stakeholder management, and execution mindset