Senior Marketing Lead - 360° Campaigns & Growth (FMCG)

Offspring Inc; Selangor; On-site; MYR 60,000 - 80,000; Full time

Job summary

A consumer goods company based in Malaysia is seeking a Marketing Specialist to drive user growth and engagement across both online and offline channels. This role requires 3-5 years of experience in consumer marketing, with strong analytical skills and project management capabilities to execute multi-channel campaigns effectively. You will coordinate campaigns across social media, email, influencers, and retail, while turning data into actionable insights. The position offers opportunities for career growth and a collaborative work environment.

Benefits

Opportunities for career growth

Collaborative team environment

Qualifications

• 3–5 years of experience in consumer marketing, preferably in FMCG or e-commerce.
• Strong analytical skills to interpret data and identify trends.
• Excellent project management skills, including campaign planning.

Responsibilities

• Drive user growth and engagement across online and offline channels.
• Develop and manage campaign timelines and asset lists.
• Coordinate end-to-end campaign launches across multiple platforms.
• Build and send EDM campaigns with the CRM team.

Skills

Consumer marketing expertise

Analytical skills

Project management

Campaign planning

Job description

A consumer goods company based in Malaysia is seeking a Marketing Specialist to drive user growth and engagement across both online and offline channels. This role requires 3-5 years of experience in consumer marketing, with strong analytical skills and project management capabilities to execute multi-channel campaigns effectively. You will coordinate campaigns across social media, email, influencers, and retail, while turning data into actionable insights. The position offers opportunities for career growth and a collaborative work environment.