Senior Marketing Executive (F&B)

Monroe Consulting Group; Malaysia; On-site; MYR 30,000 - 50,000; Full time

Job summary

A leading executive recruitment firm is seeking a Senior Marketing Executive for a prominent F&B group in Selangor, Malaysia. This role involves developing and implementing marketing strategies to enhance brand awareness and drive sales growth. Candidates should have a degree in marketing or hospitality, at least 3 years of experience, and a passion for the food and beverage sector. Fluency in English is mandatory, and knowledge of Bahasa Malaysia or Chinese is a plus. The position requires strong communication skills and the ability to manage multiple tasks in a fast-paced environment.

Qualifications

• 3 years of working experience in marketing.
• Comfortable working in a non-halal establishment.

Responsibilities

• Develop comprehensive marketing strategies for the F&B sector.
• Create engaging content for social media and marketing materials.
• Conduct market research to identify consumer trends.
• Plan and execute marketing campaigns to drive sales.
• Collaborate with cross-functional teams on marketing initiatives.
• Monitor and analyze marketing performance metrics.

Skills

Fluent in English

Understanding of Brand & Outlet concept

Excellent written and verbal communication skills

Strong understanding of digital marketing channels

Detail-oriented

Multitasking abilities

Passion for food and beverage industry

Education

Degree/Diploma/Certificates in Hospitality Education / Marketing or Branding

Professional certificates

Job description

Monroe Consulting Group Malaysia, an executive recruitment firm is partnering with a leading F&B group to hire a Senior Marketing Executive. The Senior Marketing Executive plays a crucial role in developing and implementing marketing strategies to drive brand awareness, customer engagement, and sales growth. This position requires a creative and analytical individual with a deep understanding of marketing principles and a passion for the F&B sector. The Senior Marketing Executive will collaborate with cross‑functional teams to execute marketing initiatives and ensure brand consistency across various channels. This opportunity is based in Selangor, Malaysia.

Job Responsibilities

• Strategy Development: Develop comprehensive marketing strategies aligned with business objectives to promote products and services in the F&B industry.
• Content Creation: Create compelling and engaging content for marketing materials, including social media posts, email campaigns, website content, and print materials.
• Market Research: Conduct market research to identify consumer trends, preferences, and competitive landscape to develop strong marketing strategies and campaigns.
• Content Creation: Coordinate with design team and copy writers to create compelling and engaging content for marketing materials, including social media posts, email campaigns, website content, and print materials.
• Campaign Management: Plan and execute promotions, events, product launches, and marketing campaigns to drive brand visibility and sales, while always ensuring clear communications with other departments.
• Collaboration: Work closely with cross‑functional teams, in particular operations, to ensure alignment and support for marketing initiatives.
• Documentation: Prepares SPO, EO, Marketing Calendar, P&L, post‑event and marketing activity reports for Management's review.
• Performance Analysis: Monitor and analyze marketing performance metrics to measure the effectiveness of campaigns and optimize strategies for maximum ROI.
• Vendor Management: Manage relationships with external vendors, agencies, and partners to support marketing efforts and ensure timely delivery of materials and services.

Job Requirements

• Degree/Diploma/ Certificates in Hospitality Education / Marketing or Branding equivalent.
• Fluent in English. Bahasa Malaysia and Chinese is a plus point.
• Understanding of Brand & Outlet concept.
• Drive to execute marketing activities - Promos / Events etc.
• Excellent written and verbal communication skills with a creative mindset.
• Strong understanding of digital marketing channels, social media platforms, and content management systems.
• Ability to multitask, prioritize tasks, and meet deadlines in a fast‑paced environment.
• Passion for food and beverage industry trends and consumer behavior.
• Detail‑oriented with a focus on delivering high‑quality work.
• 3 years working experience.
• Degree/Diploma/Professional certificates.
• *Comfortable to work in non‑halal establishment (alcohol is being sold).