Senior Marketing Executive/Assistant Marketing Manager

Westcon-Comstor; Selangor; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading IT marketing firm in Malaysia is seeking an experienced marketing professional to execute B2B marketing campaigns and manage vendor partnerships. The ideal candidate will have a strong understanding of the IT market and experience in demand generation tactics. Responsibilities include executing marketing activities, managing events, and collaborating with vendors to enhance marketing effectiveness. Strong communication skills and proficiency in digital marketing tools are essential for success in this role.

Qualifications

• Experience in marketing and communications in a B2B environment.
• Ability to maintain effectiveness of demand generation campaigns.
• Strong team player with process leadership skills.

Responsibilities

• Liaise with vendors to execute marketing activities.
• Manage email marketing campaigns and events.
• Collaborate with the central marketing team.

Skills

Understanding of B2B marketing

Knowledge of IT market dynamics

Fluency in English

Strong interpersonal skills

Experience with social media marketing

Tools

MS Office Applications

Adobe Suite

Digital marketing tools

Job description

Responsibilities

• Liaise with Cisco and other vendor marketing contacts to plan and execute marketing activities.
• Collaboration with other vendor contacts where necessary
• Customer interaction around events and coordinating marketing support
• Working with marketing operations to manage vendor funding
• Manage MDF funding, documentation, and follow-up on marketing claim submissions.
• Demand generation for reseller, vendors and group departments
• Execute marketing activities in line with group brand identity & marketing best practices
• Execute central and/or in-country marketing campaigns as appropriate
• Event management: proactive planning, execution and measuring of events including management of the company's internal events, external partner events and industry events
• Maintain CRM marketing lists and support partner engagement activities.
• Design management and broadcast of marketing communications using group marketing platform
• Work with agencies and suppliers to deliver creative, effective marketing materials.
• Coordinate marketing communications
• Produce presentation materials, collaterals, and sales enablement content.
• Ensure good planning to budget to required metrics and communications to relevant parties internally and externally contribute to revenue and ROI on marketing activities.
• Work effectively with Central marketing team members
• Support social media activities on LinkedIn and other relevant platforms for the region
• Drive demand-generation campaigns for resellers and internal sales teams.
• Plan and execute events such as workshops, roadshows, partner sessions, and industry events.
• Coordinate digital marketing campaigns, landing pages, and EDM broadcasts.
• Perform any additional marketing-related tasks required to support the business, including ad-hoc assignments, content development, campaign execution, or cross-functional initiatives.

Requirements

• Good understanding and experience of marketing and communications in B2B environment
• Good understanding of vendors, resellers and the IT market dynamics and requirements would be advantageous
• Understand KPI and maintain effectiveness of demand generation and/or lead creation campaigns
• Social Media activities and familiar with the online events, platform such as Webex, Zoom
• Ability to use standard software: MS Office Applications, Adobe Suite & digital marketing tools to generate EDM, company Brochures
• Fluent in English and have good writing skills
• Team player and process leadership skill to plan and spearhead the marketing initiative with business unit and follow up with execution
• Able to work well with all levels
• Strong interpersonal skills; ability to build strong relationships quickly and effectively